Why You Should Foster Client (and Customer) Relationships with Data and Authenticity
By Scott Thomas / Data + Analytics, Marketing, Strategy
When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The traditional client-agency relationship demanded that clients provide their agencies with high-level direction then take three steps back, with very little to no collaboration. More clients…
5 Steps to a Successful Business Merger
By Maria Orozova / Agency Culture, Strategy
I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two small businesses—they can prove rewarding and profitable. If you’re considering a merger for your small business, the five steps I outline below will show you…
MODintelechy: Making a Marked Impact
By Maria Orozova / Marketing, Strategy
Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…
Your Writing Says More Than You Think
By MODintelechy / Marketing, Strategy
Emojis does not a message make… Copywriting is a hugely important {and often dismissed} area in which businesses employ almost daily use. Whether it’s content for a promotional piece or a simple blog post, the style and structure in which you articulate your message not only defines the way in which your reader will interpret…