Growth Gatherings: Kicking Off Our Fireside Chat Series

At MODintelechy, we understand the transformative power of absorbing knowledge from others. It’s one of the tenants of our offer—ensuring our clients are empowered with frameworks, strategies, and solutions beyond the walls of our partnership. Then we thought, “How can we do more of this?”

In late February, we did just that—inviting some of our favorite thought leaders into a room filled with VPs, Directors and Managers to soak up their knowledge, make meaningful connections and (maybe, just maybe) have a little fun. Growth Gatherings was officially born, and we have the photos to prove it.

Co-hosted by our friends over at (un)Common Logic, our first topic was all about turning regulatory roadblocks into racetracks—sharing ideas on how to use the circumstances of the new, privacy-centric normal and using them to rev up customer acquisition. Our panel of experts included Katie Baldwin, Director of Agency Relationships at Meta, Hector Perez Jr., Executive Director, Data Engagement & Analytics at Morgan Stanley and Randi Charles, a Growth Marketing Leader & Consultant who is starting an exciting next chapter (more on this soon!). Moderated by our very own Scott Thomas, catered by our very favorite Suerte, and attended by faces new and familiar—we’re still buzzing from the dialogue. Some key topics discussed below:

UNDERSTANDING THE REGULATORY LANDSCAPE
An overview of the current digital regulatory environment and its impact on customer acquisition.

COOKIELESS ADAPTATION STRATEGIES
Exploring innovative approaches and technologies to effectively reach and engage potential customers without relying on third-party cookies.

COMPLIANCE AS A TRUST ENABLER
Leveraging regulatory compliance, including anti-spam regulations, as a foundation to establish trust with customers, thereby facilitating customer growth.

DATA PRIVACY AND CUSTOMER EXPERIENCE
Balancing data protection with customer acquisition strategies to ensure responsible data handling while enhancing client experience through personalization tactics.

STRATEGIC PARTNERSHIPS FOR GROWTH
Collaborating strategically with regulatory bodies, industry associations, and other stakeholders to create a conducive environment for business expansion.

CUSTOMER-CENTRIC INNOVATION
Harnessing emerging technologies, including AI, and customer-centric approaches to overcome regulatory challenges and drive growth.

SUCCESS STORIES AND BEST PRACTICES
Real-world examples of businesses that have successfully turned regulatory roadblocks into racetracks for customer acquisition and retention.

We left the event with optimism, gratitude, and a mountain of new ideas on how to navigate the future of digital privacy. Thanks to all that attended—it’s gatherings like these that feed our professional souls.

Want to attend the next one? Drop us a line and we’ll make sure you’re on the invite list!

Photography by Jonathan Maurel.