Forecasting the Web Development Climate
By Jessica Lowery / Technology
The Heat Wave of AI AI is the latest, most prominent and exciting new technology on the scene, and it’s already being integrated into our daily lives. AI is already starting to help us save time and find information more effectively. We’re starting to see more chatbots when we visit websites, ready with common information…
Why Auditing Your MarTech Stack is Crucial for Success
By Cal Cavness / Marketing, Technology
In today’s fast-paced digital landscape, marketing technology and operations organizations must stay ahead of the curve to remain competitive. One of the most effective ways to ensure your MarTech stack is optimized and aligned with your business goals is through a comprehensive audit. This blog post will explore the reasons why you should consider auditing…
Operationalizing B2B Renewals Data: Driving Growth Through Strategy and Automation
By Cal Cavness / Customer Success, Marketing, Strategy
Download the comprehensive whitepaper for a deeper dive here In B2B markets, renewals are a cornerstone of long-term success. Customer retention not only ensures recurring revenue but also creates opportunities for upselling and cross-selling, amplifying customer lifetime value. With renewals often accounting for 70-80% of revenue, developing a data-driven, proactive approach to managing them is…
Elevating your Sales Toolkit for Clarity and Cohesion
By The MOD Strategy Group / Strategy
Sales & Marketing teams are always at crunch-time but especially at this moment where resources are low and expectations for better business outcomes remains high. Whether you are looking to refresh your current assets or expanding to more verticals, the effort to refresh your aging sales collateral and overall toolkit can be frustrating. Refreshing your…
Transforming Renewals: How Automation and Data-Driven Insights Power B2B Growth
By Cal Cavness / Strategy
In the rapidly evolving B2B world, digital transformation isn’t just a catchphrase—it’s a crucial strategy that’s reshaping how companies build value, sustain growth, and remain competitive. For leaders committed to driving more than just operational efficiency, the transformation process is key to fostering a customer-centric approach that differentiates their brand. This blog dives into how…
Recap & Key Insights from TSIA World ENVISION: Embracing AI, Digital-First Strategies, and Customer-Centric Transformation
By Cal Cavness / Data + Analytics, Strategy, Technology
The TSIA World ENVISION conference was an essential gathering of tech and service leaders, diving into the latest advancements shaping the future of customer success, service delivery, and professional development. Across various sessions and workshops, the conference emphasized the critical role of AI, customer-centric transformation, and digital-first strategies in revolutionizing the technology services industry. Shaping…
Tools to Cultivate a Culture of Candor and Feedback
By Evangeline Carpenter / Agency Culture
How MODintelechy uses HIGH5 to enhance onboarding, planning, retrospection and mutual understanding “HIGH5 is a powerful tool that I, as a People Operations/Experience leader, am deeply passionate about. It’s a worthy investment I highly recommend.”—Evangeline Carpenter, Head of People, MODintelechy Who is MODintelechy? MODintelechy is a data-driven, creative B2B lifecycle marketing and technology activation agency….
Building B2B Brand Trust: The Role of Design in Function and Storytelling
By Fred Ovesen / Art Direction, Branding, Concepting, Creative
When building a B2B brand, appearance and feel are undeniably important. But just as critical—if not more so—is understanding the strategic reasoning behind those choices. Form should never be purely aesthetic; it must align with the brand’s functionality and business objectives. At MOD, this principle is at the core of every project we undertake. B2B…
The Secret to Omni-channel Success: A Guide to Atomic Content
By Lauren Stokes / Marketing, Strategy
The Rise of Omni-channel No longer just a dream, the pressure to deliver seamless, personalized omni-channel experiences across the customer journey has permeated nearly every marketing organization. Advancements in technology, data and analytics capabilities have made omni-channel a reality but many companies fail to consider the need to also advance their approach to content operations…
Takeaways from the TSIA World INTERACT – Orlando 2024
By Cal Cavness / Data + Analytics, Strategy, Technology
AI Mantra: “AI may not replace me, but AI will definitely change the way I work.” – Thomas Lah, TSIA Another year, another TSIA World INTERACT conference in Orlando – and the atmosphere was positively charged! What truly set INTERACT apart was delving into the tangible impacts of AI on modern businesses and uncovering its…
Data, Data, Data: The Key to B2B Lifecycle Marketing
By MODintelechy / Data + Analytics, Marketing, Technology
Customers want consistency. That doesn’t mean the same content over and over (and over)—it means a consistent effort to understand their needs and deliver relevant value over time. Think of it less as a short-term transaction, and more a long-term relationship. As the digital world becomes noisier, brands that feel familiar are able to cut…
Remembering The Big Picture: Why B2B Brands Must Unify Their Marketing Strategy
By Maria Orozova / Data + Analytics, Marketing
We’ve all been “too close” to a problem. Where you’ve spent so much time poking, pulling, and examining the issue that you lose all perspective—how you got there, where you’re going, and why it even matters. When we step back from the problem, the big picture becomes clear and a solution takes shape. For B2B…
Growth Gatherings: Kicking Off Our Fireside Chat Series
By MODintelechy / Leadership Roundtable
At MODintelechy, we understand the transformative power of absorbing knowledge from others. It’s one of the tenants of our offer—ensuring our clients are empowered with frameworks, strategies, and solutions beyond the walls of our partnership. Then we thought, “How can we do more of this?” In late February, we did just that—inviting some of our…
Rowing Together: How B2B Brands Can Embrace Digital Transformation
By Maria Orozova / Strategy, Technology
While I’ve never been on a rowing team before, I’m almost (definitely) certain that one of the keys to success will never change—everyone on the team rowing at the same time, in the same direction. Seems obvious, right? For the rowing team, sure. But when it comes to B2B brands embarking on their digital transformation…
Agency Group Thread: What Does a Cookieless Future Mean to You?
By MODintelechy / Leadership Roundtable, Strategy, Technology
Digital marketers have been feasting on third-party cookies for many, many years. And the cookie jar was bottomless—nourishing campaign frameworks, business models, and the entire internet ecosystem. But what happens when those cookies go away? Well, that’s what the Agency Group Thread is for. Dig in (or scroll down) for a little glimpse into their…
Changing the B2B Game with Personalization
By Maria Orozova / Design, Marketing
One of our favorite misconceptions at MODintelechy is the idea that B2B marketing is supposed to be serious, boring, and adhere to unwritten rules from the stone ages. As if B2B customers are against being surprised and delighted with personalized content tailored to their needs. This begs a question—what have B2B sales teams been doing…
The B2B Creative Revolution You’re Likely Ignoring
By Maria Orozova / Design, Marketing, Sales Enablement
Marketing is all about capturing attention. And when it comes to capturing attention, creativity is the best way to get there. But after 20+ years of leading creative for a multitude of audiences, I had to ask myself a question: Where’s the love for B2B? Why is it often considered “less than” B2C? I pour…
TSIA World ENVISION 2023: Insights, Takeaways, & Client Awards
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
Another year, another TSIA World ENVISION conference in Las Vegas —where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring revenue. The theme this year was “Silo Busting to Drive Profits & Growth”—tailored to address the four major consequences of silos, present…
Agency Group Thread: What Does Digital Transformation Mean to You?
By MODintelechy / Leadership Roundtable, Strategy, Technology
We hear a lot about “digital transformation” in our industry. Removing friction from buying experiences, implementing customer-centric technologies, embracing a more digital-first approach—but no two transformation efforts look the same. And the same goes for what digital transformation means. It’s a mindset shift, technology puzzle, and business model makeover all in one. So, with that in mind, we asked some members…
The Art of the Win-Back Email Campaign
By Cal Cavness / Customer Success, Marketing, Sales Enablement, Strategy, Technology
In the fast-paced world of technology, customer retention is a critical aspect of a company’s success. Sure—losing customers is inevitable, but it is equally essential to have a well-crafted win-back email campaign to re-engage with those who have previously utilized your products and/or services. Win-back email campaigns are a vital customer retention strategy aimed at…