Flashes of Ads

By / Marketing

Feeling a little squinty after looking at that bright sunlight? If you closed your eyes after staring at it, it’d make quite an impression, leaving you with a momentary replica of the light behind your lids.
That’s exactly the trick BMW used in a recent advert to flash the logo in viewer’s eyes, but in an interesting way. They call it flash projection

The setup process took a little while...

The science behind the approach

Want to see the full study on how they made it happen? Watch This

Written by / Marketing


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