Flashes of Ads
Feeling a little squinty after looking at that bright sunlight? If you closed your eyes after staring at it, it’d make quite an impression, leaving you with a momentary replica of the light behind your lids.
That’s exactly the trick BMW used in a recent advert to flash the logo in viewer’s eyes, but in an interesting way. They call it flash projection
Want to see the full study on how they made it happen? Watch This