ABJ’s 2022 Women in Business Award Winner
By MODintelechy / Agency Culture, Marketing
Congrats to MODintelechy’s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award (previously Profiles in Power)—which has a specific emphasis on career advancement, present company success, business leadership, and community involvement. Top influential female professionals across Central…
Data + Design: The Perfect Marriage
By MODintelechy / Marketing, Strategy
Data and design have come together over the past decade in a marriage we couldn’t have forecasted. Some say they rushed into it, some say they’ll never last—but we believe they’ll live happily ever after. Because together, data and design have revolutionized how we market to customers. It’s something that has been on our minds…
MODintelechy x Austin Design Week: An Interactive Panel on the Future of Design
By MODintelechy / Agency Culture, Marketing
We were honored to collaborate with Austin Design Week this month in sharing the future of design with those in our local community! We kicked off the organization’s week of discussions, tours and more at our HQ in Austin, Texas with a panel surrounding a data-driven outlook on the future of design. As the…
Meet our Creative Director: From Inspiration to Go-To Karaoke Songs
By MODintelechy / Agency Culture, Design
With two decades of creative experience under her belt, there’s not an industry our Creative Director, Joanna Brown, hasn’t impacted — nor a brief she hasn’t brought to life. Cutting her teeth with some big-time agencies led her to work with some big-time brands: J.P. Morgan, Chase, Unilever (Dove, Hellmann’s, Magnum) and Google to name…
MODcast Episode 5 – The Opposite is Always True: The Future of Venture Capital with Mike Millard
By MODintelechy / Podcast, Technology
In this episode, MODintelechy Co-Founder and CEO Scott Thomas speaks with Mike Millard, Operating Partner at Ecliptic Capital, about the exciting world of Venture Capital, disruptive innovation, and his trailblazing passion project – Pitch-a-Kid.
Partnering with Your Next Agency
By MODintelechy / Marketing, Technology
We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…
#Mood: Mood Boards as Design Tools
By MODintelechy / Design
As designers, it can be difficult to put a particular emotion or idea into words when we think a particular shade of green or font family would do it justice. So, we make a mood board—a simple graphic tool which allows me to experiment with design elements and make my vision, reality. Simply put, mood…
Successful Hyperlocal Marketing Enabled With These 6 Strategies
By MODintelechy / Data + Analytics, Marketing, Technology
Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it. Marketing itself started as a very local experience dating back to the earliest word-of-mouth…
Web Applications vs. Websites
By MODintelechy / Data + Analytics, Technology
Wondering what differentiates a web application from a website, or stuck between which one is right for your business? Our knowledgeable Senior WordPress Developer shares her insights. As a web developer, I am asked a lot of questions from business owners who are thinking of adding a website to their marketing initiatives. One business owner…
2016 By the Numbers
By MODintelechy / Agency Culture
2016 was an incredible year for all of us at MOD! Our team nearly doubled, our client list grew, and our puppy quota increased (what can we say, we love our furry interns)! Although 2016 may have been our best year yet, we are thrilled to see what 2017 has in store. Cheers to the…
UX at a Glance
By MODintelechy / Data + Analytics, Design
What exactly is user experience design? Our savvy UX/UI expert Lynn Vuong steps in to explain the basics. A commonly misunderstood practice, even within the design world, user experience design (or UX) is defined as the process of enhancing user satisfaction by improving a site’s accessibility while leading the user through a journey of discovery. Don…
#MODtalks Austin Graffiti
By MODintelechy / Agency Culture
Never too old for a field trip! We stepped away from our computers today to appreciate the graffiti art around Austin. From The HOPE Gallery to musician murals and abstract paintings, there’s so much creative talent tucked inside this city. We wanted to share! Stay tuned for more MOD inspiration that keeps us a lead…
#MODtalks Concept Building
By MODintelechy / Blog
Onward and upward! We recently sat down with our graphic designer, Andrea Ulloa, as she let us in on her creative process. When it comes to developing eye-catching and out-of-the-box designs, she’s an expert. She nods many thanks to her time at Academy of Art University in San Francisco for challenging her creativity by working on…
Top 5 Creative Resume Flops
By MODintelechy / Blog
During the work week, resumes constantly flood my inbox. I love skimming through applications and witnessing all of the great talent out there. While some candidates stand out with strong work experience, others fail to amaze with resumes wrought with common, and at times appalling, mistakes. Over the years, I have come to recognize a…
Learning About Lynn
By MODintelechy / Blog
And just like that, we’ve added another member to our team. Please help us welcome MODintelechy’s UX Designer, Lynn! Read up on this artsy Austin-native in our Q & A below. What sparked your interest in graphic design? When I was younger, having an art-related career really wasn’t something I was gung-ho about. It wasn’t…
#MODtalks Social Media
By MODintelechy / Blog
Ahh, social media. Nearly everyone uses it, but is it always on point? Our content and social media guru Lauren shares her insights on the importance of social media for brand awareness and her sources of inspiration. How does social media build a company’s brand? Today, we are more attached to our smart phones than ever…
Next Stop, TSW 2016!
By MODintelechy / Blog
Keep those presses rollin’! On the heels of being featured in TalentCulture and the Austin Business Journal, we are pleased to announce our own Scott Thomas was selected to be a speaker at Technology Services World 2016 from October 17-19 in Las Vegas! Each year, thousands of professionals from services organizations across the country gather…
Meet Rob
By MODintelechy / Blog
Our work family just keeps getting bigger and bigger! World, meet MOD’s newest web developer, Rob. Check out the below Q&A with our most recent addition to our team of creatives, where we talk tech, tacos and taboo footwear. What inspired your career path? I grew up doing more IT type work – building my own computers,…
From MOD with Love
By MODintelechy / Blog
Need a way to romance the creatives in your life this Valentine’s Day? Lucky you! We’ve created a line of swoon-worthy valentines inspired by our agency atmosphere that will have your recipients feelin’ all of the warm fuzzies. Go ahead: Spread the love! {Caution: Share at your own risk. Valentines may entice uncontrollable wave of…
TOP 5 TAKEAWAYS FROM CES 2016
By MODintelechy / Blog
Oh, how far we have come since last year’s CES. At this year’s Consumer Electronic Show, which wrapped up on Saturday, mega companies like Dell and LG revealed their latest and greatest technology which is sure to shape trends for the upcoming year and beyond. While many debuts were made, I’ve rounded up my top…