Partnering with Your Next Agency

Written by MODintelechy / Marketing, Strategy, Studio Culture

We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…

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#Mood: Mood Boards as Design Tools

Written by MODintelechy / Design, Strategy

As designers, it can be difficult to put a particular emotion or idea into words when we think a particular shade of green or font family would do it justice. So, we make a mood board—a simple graphic tool which allows me to experiment with design elements and make my vision, reality. Simply put, mood…

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Successful Hyperlocal Marketing Enabled With These 6 Strategies

Written by MODintelechy / Data + Analytics, Technology

Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it.  Marketing itself started as a very local experience dating back to the earliest word-of-mouth…

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Web Applications vs. Websites

Written by MODintelechy / Strategy, Technology

Wondering what differentiates a web application from a website, or stuck between which one is right for your business? Our knowledgeable Senior WordPress Developer shares her insights. As a web developer, I am asked a lot of questions from business owners who are thinking of adding a website to their marketing initiatives. One business owner…

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2016 By the Numbers

Written by MODintelechy / Studio Culture

2016 was an incredible year for all of us at MOD! Our team nearly doubled, our client list grew, and our puppy quota increased (what can we say, we love our furry interns)! Although 2016 may have been our best year yet, we are thrilled to see what 2017 has in store. Cheers to the…

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UX at a Glance

Written by MODintelechy / Design

What exactly is user experience design? Our savvy UX/UI expert Lynn Vuong steps in to explain the basics. A commonly misunderstood practice, even within the design world, user experience design (or UX) is defined as the process of enhancing user satisfaction by improving a site’s accessibility while leading the user through a journey of discovery. Don…

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#MODtalks Austin Graffiti

Written by MODintelechy / Design, Studio Culture

Never too old for a field trip! We stepped away from our computers today to appreciate the graffiti art around Austin. From The HOPE Gallery to musician murals and abstract paintings, there’s so much creative talent tucked inside this city. We wanted to share! Stay tuned for more MOD inspiration that keeps us a lead…

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#MODtalks Concept Building

Written by MODintelechy / Design

Onward and upward! We recently sat down with our graphic designer, Andrea Ulloa, as she let us in on her creative process. When it comes to developing eye-catching and out-of-the-box designs, she’s an expert. She nods many thanks to her time at Academy of Art University in San Francisco for challenging her creativity by working on…

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Top 5 Creative Resume Flops

Written by MODintelechy / Design, Studio Culture

During the work week, resumes constantly flood my inbox. I love skimming through applications and witnessing all of the great talent out there. While some candidates stand out with strong work experience, others fail to amaze with resumes wrought with common, and at times appalling, mistakes. Over the years, I have come to recognize a…

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Learning About Lynn

Written by MODintelechy / Studio Culture

And just like that, we’ve added another member to our team. Please help us welcome MODintelechy’s UX Designer, Lynn! Read up on this artsy Austin-native in our Q & A below. What sparked your interest in graphic design? When I was younger, having an art-related career really wasn’t something I was gung-ho about. It wasn’t…

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