The Grey Goose Marketing Recipe
Even thought I wouldn’t call myself a vodka connoisseur, I have always loved the Grey Goose Vodka ad campaign. It is so polished and memorable. In fact, when planning my rehearsal dinner almost 2 years ago, the wedding planner asked what kind of feel I wanted, and I remember immediately answering, “I want it to feel like a Grey Goose ad!”
Their use of black and white photography with clean product shots evoke a classic, elegant and luxurious tone. You cannot look at these ads and not desire to join the scene- to actually be on that sail boat or at that fabulous dinner table.
What a genius advertising campaign!