Written by Maria Orozova / Marketing, Strategy
Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of your company. So, when I was planning my son’s birthday recently and reaching out to businesses for everything from party favors to balloons, I was…
Written by Maria Orozova / Marketing
There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…
Written by Maria Orozova / Marketing, Strategy, Studio Culture
I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two small businesses—they can prove rewarding and profitable. If you’re considering a merger for your small business, the five steps I outline below will show you…
Written by Maria Orozova / Studio Culture
Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…
Written by Maria Orozova / Marketing
Last month, I had the honor of speaking to the International Association of Business Communicators (IABC) during their February professional development luncheon, where I delivered the presentation, #LoveisBlind. Appropriately titled (V’s Day is in February, get it?), my presentation centered around creating fan love for your brand via social media. We had a laugh or…
Written by Maria Orozova / Studio Culture
This year, it’s Machu Picchu or bust! One of my main resolutions for 2014 was to be more active in my community and to give back. I’m thrilled to announce that I’ve recently joined forces with the incredible organization, GENaustin, to spearhead their fundraising campaign, the Big Brave. A brief overview: GENaustin, the Girls Empowerment…
Written by Maria Orozova / Design
The official color of 2013 is making its debut. After seeing the bold colors and patterns previewed for the spring in everything from fashion to home goods, it’s certainly no surprise that such a rich hue would become the must-have for the rest of the year. I can’t wait to add some of the fabulous…
Written by Maria Orozova / Design
If you’re looking for a lunch delivery, Pamela Jane’s is the place to call. We had the treat of sampling their famous Maine Lobster Rolls while working with them and we’re now a little obsessed… Their collateral material was printed on a gorgeous recycled paper from French Paper Co‘s Speckletone Paper collection. And what could…
Written by Maria Orozova / Uncategorized
Since 1939 Tex-Con Oil has been serving the Central and South Texas farming communities. Living here in Austin, it is easy to forget what a huge part agriculture plays in our state economy (we rank #2 behind California.) The MOD Studio is proud of the above brochure we designed for Tex-Con Oil, and look forward…