
Remembering The Big Picture: Why B2B Brands Must Unify Their Marketing Strategy
We’ve all been “too close” to a problem. Where you’ve spent so much time poking, pulling, and examining the issue that you lose all perspective—how you got there, where you’re…
Rowing Together: How B2B Brands Can Embrace Digital Transformation
While I’ve never been on a rowing team before, I’m almost (definitely) certain that one of the keys to success will never change—everyone on the team rowing at the same…
Changing the B2B Game with Personalization
One of our favorite misconceptions at MODintelechy is the idea that B2B marketing is supposed to be serious, boring, and adhere to unwritten rules from the stone ages. As if…
The B2B Creative Revolution You’re Likely Ignoring
Marketing is all about capturing attention. And when it comes to capturing attention, creativity is the best way to get there. But after 20+ years of leading creative for a…
The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’
During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how…
The Power of Partnership: Why We Don’t Have “Clients”
The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts…
Agency Life And The Self-Fulfilling Prophecy Of Stress
Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It…
Meet Four Wings: Our Agency for Growing Businesses and Early-Stage Brands
What a ride the past few years have been… if we’ve learned one thing, it’s that change is constant. Things grow, flows ebb, needs shift. As we’ve reflected on MODintelechy’s…
5 Book Recommendations from MODintelechy Co-Founder & CCO, Maria Orozova
Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve — both individually and as a team — is in…
Growing Your Business With Marketing Automation
What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot…
Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback
As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not…
Making Moves, Making History: Our Next Agency Office
If you follow the agency or me on social media, you may have seen glimpses of flooring samples and wallpaper vignettes on your feed. Well, there’s a reason for that….
Consumer Experience IS Your Brand: Tips for Improving Communication and Closing Leads
Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of…
5 Tips to Prepare Yourself to Be a Successful Entrepreneur
There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do…
5 Steps to a Successful Business Merger
I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two…
MODintelechy: Making a Marked Impact
Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business…