The Power of Partnership: Why We Don’t Have “Clients”
By Maria Orozova / Agency Culture, Strategy
The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts are necessary and something everyone expects in business, there’s a lot more that comes up when seeing a project to completion—and that’s where true partnership…
Agency Life And The Self-Fulfilling Prophecy Of Stress
By Maria Orozova / Agency Culture
Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It never really ends. The deadlines are shorter, the turns are quicker, and at any given moment, an agency-specific bundle of variables can be stacked against…
Meet Four Wings: Our Agency for Growing Businesses and Early-Stage Brands
By Maria Orozova / Marketing
What a ride the past few years have been… if we’ve learned one thing, it’s that change is constant. Things grow, flows ebb, needs shift. As we’ve reflected on MODintelechy’s growth, we looked back on all the brands—big and small—that helped us grow our business over the last 15 years. No matter the size, we’ve…
5 Book Recommendations from MODintelechy Co-Founder & CCO, Maria Orozova
By Maria Orozova / Agency Culture, Marketing
Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve — both individually and as a team — is in our DNA. Embedded in this, is the belief that you become what you think about the most, the thoughts and ideas you fill your mind…
Growing Your Business With Marketing Automation
By Maria Orozova / Data + Analytics, Marketing, Technology
What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot more nuance to it than that. Our very own Scott Thomas recently addressed this topic in a webinar titled Turn Tire-Kickers Into Buyers With Marketing…
Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback
By Maria Orozova / Agency Culture, Marketing, Strategy
As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not hours). Consumers are now working from home, with their free time translating into even more screen time. Having a digital presence is no longer a…
Award-Winning Partnership: MODintelechy-Exclusive Resorts HSMAI Award
By Maria Orozova / Agency Culture
Last year, as part of our broad catalog of work with Exclusive Resorts, we redeveloped a now award-winning nurture email program. Our teams designed the extensive, 26-email program from its strategic outline to its creative execution, and we couldn’t be more proud of the outcome. This led us to attend the HSMAI Adrian Awards Gala…
Making Moves, Making History: Our Next Agency Office
By Maria Orozova / Agency Culture
If you follow the agency or me on social media, you may have seen glimpses of flooring samples and wallpaper vignettes on your feed. Well, there’s a reason for that. It’s the design touches we’ll be incorporating into our new office. Yes, you read that right—WE’RE MOVING! Thanks to our continued client partnerships, we’ve grown…
Consumer Experience IS Your Brand: Tips for Improving Communication and Closing Leads
By Maria Orozova / Data + Analytics, Marketing, Technology
Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of your company. So, when I was planning my son’s birthday recently and reaching out to businesses for everything from party favors to balloons, I was…
5 Tips to Prepare Yourself to Be a Successful Entrepreneur
By Maria Orozova / Agency Culture, Marketing
There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…
5 Steps to a Successful Business Merger
By Maria Orozova / Agency Culture, Strategy
I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two small businesses—they can prove rewarding and profitable. If you’re considering a merger for your small business, the five steps I outline below will show you…
MODintelechy: Making a Marked Impact
By Maria Orozova / Marketing, Strategy
Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…
#MODTALKS: LOVE IS BLIND
By Maria Orozova / Agency Culture
Last month, I had the honor of speaking to the International Association of Business Communicators (IABC) during their February professional development luncheon, where I delivered the presentation, #LoveisBlind. Appropriately titled (V’s Day is in February, get it?), my presentation centered around creating fan love for your brand via social media. We had a laugh or…
GENaustin’s Big Brave
By Maria Orozova / Agency Culture
This year, it’s Machu Picchu or bust! One of my main resolutions for 2014 was to be more active in my community and to give back. I’m thrilled to announce that I’ve recently joined forces with the incredible organization, GENaustin, to spearhead their fundraising campaign, the Big Brave. A brief overview: GENaustin, the Girls Empowerment…
Congratulations Emerald, You've Won!
By Maria Orozova / Design
The official color of 2013 is making its debut. After seeing the bold colors and patterns previewed for the spring in everything from fashion to home goods, it’s certainly no surprise that such a rich hue would become the must-have for the rest of the year. I can’t wait to add some of the fabulous…
Calling all Lobsters!
By Maria Orozova / Design
If you’re looking for a lunch delivery, Pamela Jane’s is the place to call. We had the treat of sampling their famous Maine Lobster Rolls while working with them and we’re now a little obsessed… Their collateral material was printed on a gorgeous recycled paper from French Paper Co‘s Speckletone Paper collection. And what could…
We Think Tractors are Sexy!
By Maria Orozova / Uncategorized
Since 1939 Tex-Con Oil has been serving the Central and South Texas farming communities. Living here in Austin, it is easy to forget what a huge part agriculture plays in our state economy (we rank #2 behind California.) The MOD Studio is proud of the above brochure we designed for Tex-Con Oil, and look forward…
Austin Wine & Music Festival
By Maria Orozova / Uncategorized
As you may know, all of us here at MOD love good food, a great glass of wine, and amazing music. This Sunday enjoy local wines, beers and music at the beautiful Driftwood Estates Winery for the 2012 Austin Wine & Music Festival. Guests are invited to stroll around this beautiful estate while enjoying Texas…