By Maria OrozovaStrategy

Remembering The Big Picture: Why B2B Brands Must Unify Their Marketing Strategy

We’ve all been “too close” to a problem. Where you’ve spent so much time poking, pulling, and examining the issue that you lose all perspective—how you got there, where you’re…

By Maria OrozovaStrategy

Rowing Together: How B2B Brands Can Embrace Digital Transformation

While I’ve never been on a rowing team before, I’m almost (definitely) certain that one of the keys to success will never change—everyone on the team rowing at the same…

By Maria OrozovaStrategy

Changing the B2B Game with Personalization

One of our favorite misconceptions at MODintelechy is the idea that B2B marketing is supposed to be serious, boring, and adhere to unwritten rules from the stone ages. As if…

By Maria OrozovaStrategy

The B2B Creative Revolution You’re Likely Ignoring

Marketing is all about capturing attention. And when it comes to capturing attention, creativity is the best way to get there. But after 20+ years of leading creative for a…

By Maria OrozovaAgency

The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’

During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how…

By Maria OrozovaAgency

The Power of Partnership: Why We Don’t Have “Clients”

The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts…

By Maria OrozovaAgency

Agency Life And The Self-Fulfilling Prophecy Of Stress

Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It…

By Maria OrozovaAgency

Meet Four Wings: Our Agency for Growing Businesses and Early-Stage Brands

What a ride the past few years have been… if we’ve learned one thing, it’s that change is constant. Things grow, flows ebb, needs shift. As we’ve reflected on MODintelechy’s…

By Maria OrozovaAgency

5 Book Recommendations from MODintelechy Co-Founder & CCO, Maria Orozova

Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve — both individually and as a team — is in…

By Maria OrozovaStrategy, Technology

Growing Your Business With Marketing Automation

What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot…

By Maria OrozovaAgency

Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback

As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not…

By Maria OrozovaAgency

Making Moves, Making History: Our Next Agency Office

If you follow the agency or me on social media, you may have seen glimpses of flooring samples and wallpaper vignettes on your feed. Well, there’s a reason for that….

By Maria OrozovaStrategy

Consumer Experience IS Your Brand: Tips for Improving Communication and Closing Leads

Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of…

By Maria OrozovaAgency

5 Tips to Prepare Yourself to Be a Successful Entrepreneur

There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do…

By Maria OrozovaAgency

5 Steps to a Successful Business Merger

I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two…

By Maria OrozovaAgency

MODintelechy: Making a Marked Impact

Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business…