Style, Luxury Service
The SLS Hotel at Beverly Hills
Given my 24/7 job is to pay attention to design, I was in branding heaven when I arrived at the SLS Hotel at Beverly Hills. From a branding perspective, no other property does a better, more cohesive job than this gem, hidden away on busy La Cienega Boulevard. Every single detail was thought through, from the check in process, to the logo usage throughout the property and collateral materials, to the unique positioning of the ironing board (pictured below). Quite impressive, to say the least!