Press

  • Year in Review: 2025 Momentum and Impact

    In 2025, MODintelechy deepened partnerships with global leaders including Lenovo, Dell, HPE, SAP, Akamai, and Palo Alto Networks while earning industry recognition through TSIA Star and AVA Digital Awards. From advancing renewals transformation and digital customer experience to launching new initiatives, presenting on global stages, and opening our new Guad Haus office, the year reflected sustained momentum, measurable impact, and a continued focus on driving operational excellence and growth.

  • New Space, New Momentum

    We celebrated the grand opening of our new office at Guad Haus, where we hosted clients, partners, and connections for an unforgettable Open Haus event. We also met with multiple clients both in our new space and onsite focusing on driving growth, alignment, and innovation across upcoming initiatives. Fresh energy, deeper partnerships, and meaningful progress!

  • New Client Alert! Elevating Lead Lifecycle Performance with Palo Alto Networks

    We’re excited to announce our new partnership with Palo Alto Networks, supporting their efforts to strengthen alignment across Sales, Marketing, and Partner teams. MODintelechy will lead a Lead Lifecycle Assessment to define shared lead definitions, SLAs, and governance processes, ultimately driving greater collaboration, pipeline efficiency, and measurable impact across the organization.

  • Celebrating Impact: Dual TSIA Star Award Wins for Lenovo!!

    Lenovo SSG APOS was recognized with two prestigious TSIA Star Awards for Excellence in Revenue Expansion & Renewals and Innovation in Customer Portals that Improve the Digital Customer Experience, in collaboration with MODintelechy. These honors highlight our shared commitment to elevating customer experience and driving operational excellence. Our continued partnership with Lenovo reflects measurable impact and sets new standards for innovation and growth.

  • Continuing our Partnership with HPE

    We are excited to partner with HPE on a new project focusing on transforming how renewals are delivered and experienced via the Renewtrak platform. Our work will bring together strategy, content, and technology to empower distributors, resellers, and customers with clearer communication and easier adoption. This initiative will also lay the groundwork for scalable partner enablement and long-term renewals growth. Together with HPE, we look forward to shaping a more connected, efficient, and impactful renewals journey.

  • Celebrating 15 Years of Partnership with Dell!

    For 15 years, we’ve partnered with Dell to transform marketing and sales through data-driven strategy, automation, and creative innovation. From reimagining digital renewals and building multi-channel engagement to launching CX Connect with compelling visuals and streamlined delivery, we’ve helped unify people, processes, and platforms across the globe. Every step has been rooted in collaboration, trust, and a shared vision for smarter, more connected experiences. Here’s to continued innovation and impact with the Dell team!

  • Celebrating 5 Years of Partnership with Lenovo!

    From smarter renewals to digital transformation, we’ve partnered with Lenovo across global initiatives that have reimagined their renewals experience, launched the APOS Resource Center for partners, unified people and platforms for sales and marketing, scaled customer campaigns, and even co-presented at TSIA. Each step has been built on collaboration, trust, and a shared vision for smarter, more connected experiences. Here’s to continued innovation and impact with the Lenovo team! Check out our quick reel here.

  • Kicking Off Phase 2 with SAP

    Exciting news – we're kicking off Phase 2 of our partnership with SAP! After a successful first phase laying the foundation, we’re now diving into the next chapter: enhancing omnichannel marketing effectiveness and optimizing email operations through strategy-backed documentation, creative design, and scalable processes. We're proud to collaborate with SAP's team to bring structure, clarity, and consistency to their marketing efforts, and we can't wait to see the impact unfold! Check out Phase 1 here.

  • Presenting with Lenovo at TSIA

    At TSIA INTERACT, we joined Lenovo on stage to share how they transformed their renewals strategy into a scalable growth engine. Our session, “Beyond the Blueprint: Unlocking the Potential of Your Renewals Strategy” highlighted how team alignment, adoption, and data-driven execution helped Lenovo surpass aggressive goals. MODintelechy streamlined operations, unified messaging, and implemented scalable solutions, which enabled Lenovo to drive over 340% growth in renewals and created a repeatable model that proves strategic alignment fuels exponential results.

  • Gold AVA Digital Award Winner!

    We're both excited and honored to win a Gold AVA Digital Award for the Lenovo APOS Resource Center in the category of B2B web-based production! The Lenovo APOS Resource Center, created in close collaboration with the Lenovo APOS team, consolidates hundreds of static assets into a single, best-in-class digital hub. Designed to empower Channel Partners, it delivers actionable tips and insights to unlock opportunities and drive untapped revenue streams.

  • Attended CS Summit Austin

    We attended the Customer Success Collective’s CS Summit conference in Austin, where automation and AI took center stage in driving renewals. Scaling CS isn’t just about headcount-it’s about smart automation that boosts efficiency and engagement. AI-powered onboarding and lean automation strategies are making renewals more predictable, while cross-team alignment ensures long-term value. The key takeaway? CS must own retention and expansion, proving ROI through both technology and strategic engagement.

  • New Client Alert! Transforming HPE’s Long-Tail Renewals Process January 2025

    We’re thrilled to kick off a new partnership with HPE to elevate their global renewals process and unlock new opportunities for growth. Our work will focus on building a clear vision for scalable success, tailored engagement models, and actionable execution plans that drive automation, efficiency, and long-term impact. We’re excited to support HPE and turn their potential into reality! Stay tuned for updates on this transformative journey!

  • Celebrating a Year of Excellence

    As we close out the year, we’re celebrating a truly remarkable journey marked by award-winning collaborations, groundbreaking projects, and countless moments of inspiration. We’re deeply grateful to our incredible team and our amazing clients, whose passion and dedication transform vision into reality every day. Here’s to all we achieved in 2024 and to the opportunities ahead in 2025!

  • MarCom Gold Award Winner!

    We’re both excited and honored to wrap up the month with a MarCom Gold Award win in the category of B2B Website – Professional Services! The Lenovo APOS Resource Center, created in close collaboration with the Lenovo APOS team, consolidates hundreds of static assets into a single, best-in-class digital hub. Designed to empower Channel Partners, it delivers actionable tips and insights to unlock opportunities and drive untapped revenue streams.

  • Attending TSIA World ENVISION

    This conference was packed with insights on harnessing AI, building stronger customer connections, and transitioning to digital-first, data-driven models. Sessions emphasized the power of AI to streamline customer success, enhance self-service, and drive revenue, all while aligning sales and service teams for a unified customer journey. As more companies shift to SaaS, strategies for revenue optimization and proactive engagement are becoming crucial. Check out our quick recap here.

  • Partnering with Lenovo for Customer-Centric Success

    We had an exciting few days in Denver with our client Lenovo where we started to shape their annual roadmap for the next fiscal year! We explored new paths for innovation, efficiency, and global expansion all rooted in data with the customer at the center. We’re looking forward to a year of growth and continued partnership!

  • Client Achieves Win Rate Boost!

    We are thrilled to see our client SFE achieve an impressive increase in their bid season win rate! Our strategic enhancements to their sales enablement are delivering measurable results and contributing to their continued success.

  • New Client Alert! Global MarTech Audit for Videojet

    We're gearing up for an exciting MarTech audit with a global leader in the product identification space, Videojet. Known for their in-line printing, coding, and marking solutions, this industry giant is set to overhaul their marketing technology stack at the country level as they prepare to globalize their efforts. The goal? To rebuild the foundation of their MarTech systems and ensure they’re ready to hit the marketing ground running once the tech is optimized. Stay tuned for updates on this transformative journey!

  • New Client Alert! Transforming Anaconda’s Marketing Strategy

    We are thrilled to partner with a leading AI company, Anaconda, to revolutionize their marketing strategy. Our goal is to develop a North Star Transformation Strategy that aligns with their product-led growth model. We’ll start with a thorough CX Journey Evaluation & MarTech audit, focusing on optimizing processes, structures, and channels to elevate their customer experience. Stay tuned as we work together to drive growth and future-proof their marketing efforts!

  • Expert Panel at TSIA

    At the TSIA INTERACT “Ask the Experts” panel, industry leaders from Informatica, Lenovo, Cleverbridge, and our very own Scott Thomas discussed real-world AI applications, preparing data for AI integration, and leveraging TSIA’s APLAER (Analyze, Place, Land, Adopt, Expand, Renew) model to drive success through data and analytics, while emphasizing the importance of asking the right questions to ensure organizations and partners are prepared for a data-driven future.

  • STRIKING FORWARD

    We're thrilled to announce the start of our partnership with Anaconda, the premier open ecosystem for sourcing, building, and deploying data science and AI initiatives worldwide. Stay tuned for exciting updates!

  • OFF TO TSIA

    The MODintelechy team is headed to the TSIA World INTERACT conference once more! This time, our very own Scott Thomas will be part of a panel of experts discussing the profound effects of data and the AI revolution on revenue optimization and customer success.

  • GETTING A GOLD STAR

    Akamai Technologies honors outstanding achievements with their Gold Star Awards, celebrating invaluable contributors and efforts propelling the business forward. Today, we're thrilled to share that our partners-Amy Empson, Jessie Dawson, Kunal Bhatt, and Richa Rajput-have received this esteemed recognition. Your dedication to digital transformation, embrace of ambitious ideas, and talent for rallying the organization inspire us.

  • A New Era for Enablement

    After multiple iterations of decks, PDFs, and other static collateral, we launched the Lenovo Resource Center - an entirely digital space for a complete sales enablement experience-including its own brand, visual identity, and employee journey.

  • TSIA STAR Award for Innovation

    Lenovo needed a frictionless digital buying experience. MODintelechy jumped in to help with B2B CX strategy, digital transformation, sales enablement, and GTM program development. The result? A GOLD TSIA STAR Award for Innovation in Customer Growth and Renewal.

  • Sailing Forward With SAP

    As the market leader in enterprise application software, SAP helps companies of all sizes and industries run better by providing transparency, resiliency, and sustainability across supply chains-and now has a MOD partnership behind them.

  • MOD & Dell Take On TSIA World

    Highlight of the conference? Presenting with Dell Technologies about our 10+ year partnership and how we scaled an automated, data-driven renewals program-revolutionizing both their contact strategy and their revenue streams. Some call it digital transformation, we call it "grabbing the tiger by the long-tail."

  • Solidifying a Strategy with SolidWorks

    As a leading software company specializing in intuitive and powerful solutions for engineers and designers across various industries, SolidWork's technology speaks for itself-and we're proud to officially launch our partnership.

  • Maria Orozova Does Mentoring Monday

    Our very own Maria Orozova put her mentorship to the "speed dating" test by participating in another Mentoring Monday in Austin. Sponsored by the Austin Business Journal, the event aims to connect women with experienced leaders in the business and nonprofit worlds-providing a casual, fast-paced coaching atmosphere.

  • Reflecting On Our 15th Anniversary

    15 years, 85+ awards, and a mountain of lessons that continues to grow! To celebrate our anniversary, we dusted off our time machine and took a trip down memory lane-reflecting on the milestones, accomplishments, and partnership that have defined our unexpected journey. Time flies when you're on a deadline.

  • MARCOM PLATINUM WINNERS

    We’re thrilled to wrap up the month with a MarCom Awards platinum win for our work with Dell’s CX Connect Program. Nothing beats being rewarded for doing what you love with amazing, inspiring leaders-from both our client and agency teams!

  • Team Offsite: Focus, Growth, Impact

    We kicked off the month by flying in our entire team for an inspiring offsite filled with working sessions, guest speakers, dinners and more. Much of our team works remotely - with the option to come into the office whenever they please. Hybrid work is the way to go, but we sure do love and value our in-person moments, especially when the whole crew is present!

  • Our Founder Maria Orozova Joins Forbes Agency Council

    As an invitation-only community for owners and executives in public relations, media strategy, advertising and creative, the Forbes Agency Council has asked our own Maria Orozova to join the exclusive group and begin sharing knowledge from over 15 years of leading MODintelechy. Check out her content here! 

  • ABJ’s 2022 Women in Business Award Winner

    Congrats to our fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award (previously Profiles in Power)-which has a specific emphasis on career advancement, present company success, business leadership, and community involvement.

  • MODintelechy Joins TSIA as a Consulting Alliance Partner

    We're both excited and honored to contribute to the TSIA community by working directly with members optimizing customer lifecycle revenue and improving customer engagement models by driving increased upsell & cross-sell through data, analytics, and engagement strategy.

  • We Made the List!

    Thanks for naming us a top marketing agency in Austin, Texas, PR Expert!

  • 30 Best ATX Creative Agency Startups

    With so many incredible creative agencies in Austin, we’re honored to continue doing our part in the local community. Thanks for the shoutout, Startup Pill.

  • Recognized by the Stackie Awards

    Congrats to our wonderful clients at Autodesk, official winners at the MarTech Stackies! We had the opportunity to collaborate on the artwork for this project and are humbled by the recognition from the MarTech community. Cheers!

  • OUR SMALL BIZ SOLUTION

    Say hello to MODintelechy’s baby, Four Wings Marketing: a full-service agency specifically focused on tenacious leaders of early-stage brands and small businesses who are looking for true partnership-built on quality work that we stand behind and always deliver. Learn more.

  • A GLOSSY NEW LOOK

    Coming soon, this dynamic destination by Endeavor Real Estate Group needed a website propped up faster than construction on their mixed-use building. So, we put on our digital hard hats and got to work. Check out the work.

  • TURNING POTENTIAL INTO REALITY

    Our Co-Founder and Chief Experience Officer, Scott Thomas, sat down with Wen Zhang (Duke MBA) of the If Not Now Wen Podcast to share his journey and wisdom around turning potential into reality. Grab your headphones and be prepared for a dynamic, inspiring conversation. Listen here!

  • Entering 2022 with a Launch

    We kicked off the new year with the launch of a new website for Archer Investment Management. Not only that, but we've added several new teammates to the MOD fam this month. We're excited to continue growing alongside our partners!

  • Welcome Anton Hung, Solutions Architect

    Thrilled to welcome MODintelechy's newest talent, Anton Hung, as Solutions Architect. He will guide our partners in defining tech strategies and solutions across marketing, sales, and service-bridging the gap between the business and technology.

  • #MODagencyday

    This month we hosted our first ever MOD Agency Day, where we brought our entire team together for a couple days of workshops, strategy sessions, panels, team bonding and more. Grateful is an understatement.

  • MODintelechy Is Kicking Off Austin Design Week!

    Join us at our historic HQ on Guadalupe St. as we host an interactive panel in collaboration with Austin Design Week. We’ll be talking all things data, design, and technology - and how creative thinking compounds their impact. Save your seat!

  • An Unlikely Bond: Healthcare & Automation

    As a non-profit solution in the healthcare space, Sedera Health needed help capitalizing on early success in the marketplace. So, we jumped in to design CRM strategies, sales processes, and marketing automation - using data and technology to unlock accelerated growth. Check out the work!

  • Autodesk

    Excited to welcome our new client, Autodesk, a leader in 3D design, engineering and entertainment software.

  • FAST-FORWARD YOUR BUSINESS

    Building a business takes time, energy, and a ton of repetitive marketing tasks that are nearly impossible to scale. MODintelechy shares their marketing automation-focused approach to scaling the impossible with 360 Connect, now on the blog.

  • THE FUTURE OF VENTURE CAPITAL

    Our Co-Founder and CEO Scott Thomas sits down with Mike Millard, Operating Partner at Ecliptic Capital, to discuss the exciting world of venture capital, disruptive innovation, and his trailblazing passion project—Pitch-a-Kid. Now streaming!

  • Immigrant Entrepreneur Podcast

    Listen to our fearless leader and CCO Maria Orozova tell her story and preach the power of a positive mindset, networking, and good old-fashioned hard work, on Alina Warrick's podcast. Now streaming!

  • SXSW Online

    SXSW was completely online this year but no less inspiring! Read our key-takeaways from a jam-packed festival on the blog.

  • Sailing into the Future

    February marks the release of our latest UX project-a slick user-centric global navigation for SailPoint.com-a culmination of powerful collaboration between our content, creative, and tech teams.

  • New Year, New Client!

    Kicking off 2021 with a new client, CoreLogic, powering housing through data, analytics and connectivity. Welcome aboard!

  • Serving Up Success

    From digital consulting to collateral design, we’re building out a marketing content strategy for industry-leading child nutrition provider Southwest Food Service Excellence (SFE). Excited to get cooking!

  • Our Favorite Season, Awards.

    While the Emmys are great, we’re most excited about being named a MediaPost EIS Awards Finalist! Our Warranty Renewal Program development and strategy with our partner, Dell, was selected for driving personalized communications in 47 countries and 28 languages with a 5,275% increase in phone call volume, 840% YTD revenue increase, and more than 39,000 responses via RFI forms for warranty renewal. Needless to say, we’re proud of our team and the work we do!

  • Inc. 5000 Honoree

    We are so excited-almost speechless-to be named one of the Inc. 5000! Since MODintelechy came to be, whatever has come our way, we have always worked to listen, learn, adapt and persevere. We would not be where we are today were it not for the shared efforts of our team and the support of our clients, and we CANNOT express how grateful and proud we are to be here. 

  • Now Streaming: MODcast

    We launched our series of candid conversations with industry innovators and thought leaders on how they got to where they are and the marketing strategies that helped them along the way. Listen in here or stream wherever you get your podcasts.

  • New Client Earthly Labs

    Prost! We're now partners with Earthly Labs! Our new client creates accessible carbon capture technology to help cool the planet by avoiding carbon dioxide emissions-starting with recovering wasted CO2 from brewery fermentation tanks.

  • I am Austin Woman 2020

    Maria Orozova, our co-founder and CCO, was named a winner in the Austin Woman: Woman's Way Business Awards' Professional Services Category. Congratulations to all the other winners!

  • New Client for Virtual Care

    We established our newest partnership with Medici, an Austin-based virtual care platform for medical providers, at the onset of the global pandemic. We couldn’t be more proud to help them reach those who need their service most.

  • The New Digital Marketing AOR for Engel & Völkers Americas

    We are beyond excited to announce that we’ve been selected as the digital marketing agency of record for Engel & Völkers Americas. Our partnership provides digital marketing services for the corporate marketing organization and the broad network of thousands of shops and advisors across the country.

  • ENTERING 2020 WITH A BANG

    Our partnered nurture program with luxury vacation client, Exclusive Resorts, earned an award at the HSMAI Adrian Awards in New York City. Go team!