The Creative Brain Wave
The instruction we find in books is like fire. We fetch it from our neighbors, kindle it at home, communicate it to others, and it becomes the property of all.
I get way too excited about new books. Especially when they involve psychology, sociology and studying the way the brain works. So of course when a friend recommended the latest from Jonah Lehrer, I immediately grabbed my kindle and downloaded it.
The book is called, Imagine: How Creativity Works, and it’s a fascinating journey into the mind and that oh so elusive “aha!” moment. And now, Jonah has shared a recap of his insights with Behance. If you’re not much into reading, I definitely recommend watching over your lunch break to get the creative juices flowing.