How to Grow Customer Relationships {By thinking about Starbucks}
By MODintelechy / Marketing
“Do you know how crazy busy Starbucks would be if they delivered? They’d be hounded with orders all day long!”
I was about to remark when I was compelled to write this post about it instead. Maybe it’s all this talk of their new logo or the fantastic caramel macchiato I had at lunch, but I’ve Starbucks on the brain.
This led me to thinking about their brand more. And I had a double epiphany. (yes, in fact, it WAS even more exciting than the double rainbow).
- They have something we want.
- If it were even easier to get, we’d want it more.
Think about your business in these terms. Whatever services you offer or products you sell, if you have a decent-size consumer base, then obviously you have found something the masses want. Next question, how can you make it easier for them to get? Do you need to find a developer to work with you on rolling out a mobile app for your product/service? Do you need to add e-commerce functionality to your site? Or add a “book/make appointment online” functionality?
Most likely there’s a way to make your audience more likely to have your brand in the forefront of their brain when making decisions; and that could be as simple as making the service/product more accessible.
The best way to find out this information? Talk to your customers. Send them a survey, write a quick email, give them a phone call. Doesn’t matter how, get their feedback and in exchange offer them a kickback on your product/services. The result? Invaluable data on what your customers like/dislike and want to see more of. This is data you can analyze and use to implement changes that will see stronger bonds between your brand and your customers.