Remembering The Big Picture: Why B2B Brands Must Unify Their Marketing Strategy
By Maria Orozova / Data + Analytics, Marketing
We’ve all been “too close” to a problem. Where you’ve spent so much time poking, pulling, and examining the issue that you lose all perspective—how you got there, where you’re going, and why it even matters. When we step back from the problem, the big picture becomes clear and a solution takes shape. For B2B…
Rowing Together: How B2B Brands Can Embrace Digital Transformation
By Maria Orozova / Strategy, Technology, Uncategorized
While I’ve never been on a rowing team before, I’m almost (definitely) certain that one of the keys to success will never change—everyone on the team rowing at the same time, in the same direction. Seems obvious, right? For the rowing team, sure. But when it comes to B2B brands embarking on their digital transformation…
Changing the B2B Game with Personalization
By Maria Orozova / Design, Marketing
One of our favorite misconceptions at MODintelechy is the idea that B2B marketing is supposed to be serious, boring, and adhere to unwritten rules from the stone ages. As if B2B customers are against being surprised and delighted with personalized content tailored to their needs. This begs a question—what have B2B sales teams been doing…
The B2B Creative Revolution You’re Likely Ignoring
By Maria Orozova / Design, Marketing, Sales Enablement
Marketing is all about capturing attention. And when it comes to capturing attention, creativity is the best way to get there. But after 20+ years of leading creative for a multitude of audiences, I had to ask myself a question: Where’s the love for B2B? Why is it often considered “less than” B2C? I pour…
Why You Should Embrace The Customer Journey—And How To Begin
By Maria Orozova / Marketing, Sales Enablement, Strategy
We’ve come a long way since the days of broad, singular marketing campaigns, where you’d spend months tinkering on a “catch-all” concept designed to capture as much of your audience as possible. Looking back, we really were boxed in. But with the rise of digital marketing, we can now create personalized experiences that cater to…
The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’
By Maria Orozova / Agency Culture, Marketing
During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how we engage with clients, solve their problems, and use design to impact their business. From there, my first full-service creative marketing firm was born. My…
The Power of Partnership: Why We Don’t Have “Clients”
By Maria Orozova / Agency Culture, Strategy
The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts are necessary and something everyone expects in business, there’s a lot more that comes up when seeing a project to completion—and that’s where true partnership…
Agency Life And The Self-Fulfilling Prophecy Of Stress
By Maria Orozova / Agency Culture
Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It never really ends. The deadlines are shorter, the turns are quicker, and at any given moment, an agency-specific bundle of variables can be stacked against…
Meet Four Wings: Our Agency for Growing Businesses and Early-Stage Brands
By Maria Orozova / Marketing
What a ride the past few years have been… if we’ve learned one thing, it’s that change is constant. Things grow, flows ebb, needs shift. As we’ve reflected on MODintelechy’s growth, we looked back on all the brands—big and small—that helped us grow our business over the last 15 years. No matter the size, we’ve…
5 Book Recommendations from MODintelechy Co-Founder & CCO, Maria Orozova
By Maria Orozova / Agency Culture, Marketing
Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve — both individually and as a team — is in our DNA. Embedded in this, is the belief that you become what you think about the most, the thoughts and ideas you fill your mind…
Growing Your Business With Marketing Automation
By Maria Orozova / Data + Analytics, Marketing, Technology
What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot more nuance to it than that. Our very own Scott Thomas recently addressed this topic in a webinar titled Turn Tire-Kickers Into Buyers With Marketing…
Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback
By Maria Orozova / Agency Culture, Marketing, Strategy
As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not hours). Consumers are now working from home, with their free time translating into even more screen time. Having a digital presence is no longer a…
Award-Winning Partnership: MODintelechy-Exclusive Resorts HSMAI Award
By Maria Orozova / Agency Culture
Last year, as part of our broad catalog of work with Exclusive Resorts, we redeveloped a now award-winning nurture email program. Our teams designed the extensive, 26-email program from its strategic outline to its creative execution, and we couldn’t be more proud of the outcome. This led us to attend the HSMAI Adrian Awards Gala…
Making Moves, Making History: Our Next Agency Office
By Maria Orozova / Agency Culture
If you follow the agency or me on social media, you may have seen glimpses of flooring samples and wallpaper vignettes on your feed. Well, there’s a reason for that. It’s the design touches we’ll be incorporating into our new office. Yes, you read that right—WE’RE MOVING! Thanks to our continued client partnerships, we’ve grown…
Consumer Experience IS Your Brand: Tips for Improving Communication and Closing Leads
By Maria Orozova / Data + Analytics, Marketing, Technology
Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of your company. So, when I was planning my son’s birthday recently and reaching out to businesses for everything from party favors to balloons, I was…
5 Tips to Prepare Yourself to Be a Successful Entrepreneur
By Maria Orozova / Agency Culture, Marketing
There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…
5 Steps to a Successful Business Merger
By Maria Orozova / Agency Culture, Strategy
I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two small businesses—they can prove rewarding and profitable. If you’re considering a merger for your small business, the five steps I outline below will show you…
MODintelechy: Making a Marked Impact
By Maria Orozova / Marketing, Strategy
Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…