SXSW History and 2019 Recap

By Josh May / Marketing, Technology

SXSW x Austin, TX SXSW 2019 is officially over. Austin’s 10-day festival brings hundreds of thousands of people together to share ideas on creativity, innovation, and education. That, and for some really great concerts. Though we don’t yet know this year’s numbers, SXSW 2018 featured 4,967 speakers, 2,057 music acts, and 139 films and created…

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WordPress Security Checklist: How to Keep from Being Hacked

By Brian Purkiss / Strategy, Technology

A website can be devastating to any online business, with far-reaching negative impacts. Beyond the costs of cleaning and recovering its data, a compromised website can cause you to lose both valuable customer data and customer loyalty. Lost business during website repairs alone adds up, averaging more than $15 million a year. It’s critical to take…

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SEO Result Time Frame: What it Takes to Have Stellar Search Results

By Josh May / Data + Analytics, Marketing, Technology

SEO and Google have had a long history together. Companies have been trying to rank in the number one position since Google released their algorithm in 1998. After years of trial and error, we now know the steps it takes to rank on the first page. No, Google has never released an explicit guide a…

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Partnering with Your Next Agency

By MODintelechy / Marketing, Technology

We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…

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3 Reasons to Leverage Customer Data Platforms

By Adrian Olvera / Data + Analytics, Technology

Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric on the next shiny new thing; it can be overwhelming to determine which platforms are useful and how they add value to your organization. Since…

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Revving up Your Marketing Automation Platform

By Scott Barrus / Data + Analytics, Marketing, Technology

So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in Marketing Automation? Where do you start? Fret not, there are blog posts about it for a reason. Follow these simple steps to make sure your…

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Spring (or Summer) Cleaning Your Marketing Automation System

By Jenni Waggoner / Marketing, Technology

My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we both know, my Grammie’s annual ritual was equipping me with marketing automation system maintenance best practices. What can I say, the woman was ahead of…

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Successful Hyperlocal Marketing Enabled With These 6 Strategies

By MODintelechy / Data + Analytics, Marketing, Technology

Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it.  Marketing itself started as a very local experience dating back to the earliest word-of-mouth…

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A Slow Website Can Reduce Traffic by 53%

By Brian Purkiss / Data + Analytics, Technology

Everyone who has browsed the internet has left a website because it loads slowly.  Even if continuing to dig through search results takes more cumulative time than simply waiting for the original site to load, users will still back out and find an alternative website rather than wait. A slow website will drastically cut its…

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Web Applications vs. Websites

By MODintelechy / Data + Analytics, Technology

Wondering what differentiates a web application from a website, or stuck between which one is right for your business? Our knowledgeable Senior WordPress Developer shares her insights. As a web developer, I am asked a lot of questions from business owners who are thinking of adding a website to their marketing initiatives. One business owner…

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CES 2014 in 8 Words or Less

By MODintelechy / Technology

CES 2014 is winding down and in its wake are a slew of new trends we’re sure to see expanded on in the coming year. It seemed like everything we saw debuted this year was either multipurpose or in 4K. Wearable technology exploded and 3D printers advanced from only printing tiny plastic models to…um, printing…

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Top 10 Productivity Apps for 2014

By MODintelechy / Technology

Alright, raise your hand if one of your new year’s resolutions included being more productive, bringing your A Game to the office, or just generally making your life run more efficiently. I for one am typing this one handed as the other one is presently raised. We all want to amp up productivity and thanks…

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The Design Files – Designing for Digital

By Bianca Krause / Design, Technology

We’re currently in the midst of an unprecedented and unremitting technology boom, which has us spending more time online and on more devices than ever before. For companies, this means that establishing a digital presence has moved from being an encouraged addition to an all out necessity. The design process for a digital format requires…

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Say Goodbye to Buyer's Remorse

By MODintelechy / Marketing, Technology

IKEA: Purveyor of economical home furnishings, Swedish meatballs and now, augmented reality. For their 2014 Catalog, IKEA is offering an augmented reality function that will allow consumers to see how a particular piece will actually look in their home. All they’ll need is a smartphone or tablet. With this function, customers can scan an item…

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WWDC 2013 Recap

By MODintelechy / Technology

Apple’s Worldwide Developers Conference is underway and after live-streaming their keynote, we’re left with mixed emotions about all the new releases, overhauls and upgrades. There was a ton covered, so here’s a quick hit of all of the need to know announcements. Enjoy! New OS X Apple drops big cat theme and announced OS X…

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Smartphone Smackdown

By MODintelechy / Marketing, Technology

There’s been huge buzz lately around the newest version of Samsung’s most popular Android phone, the Galaxy S IV. With an entire suite of never before seen features, the Galaxy S IV is drawing a lot of comparison to its biggest rival, the iPhone 5. Does the new Galaxy really have what it takes to…

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The Digital Mailbox

By MODintelechy / Technology

What do you guys think of the idea behind Austin-based Outbox? Would you sign up? The Outbox App from Outbox on Vimeo.

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Live Inspired

By MODintelechy / Technology

Looking for something to get you through the mid-week slump? Take some advice from the Holstee Manifesto and start chasing what you love.

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The Creative Brain Wave

By MODintelechy / Technology

The instruction we find in books is like fire. We fetch it from our neighbors, kindle it at home, communicate it to others, and it becomes the property of all. -Voltaire I get way too excited about new books. Especially when they involve psychology, sociology and studying the way the brain works. So of course…

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The Museum of Endangered Sounds

By MODintelechy / Technology

Realizing that The MOD Blog is more of a visual design blog, there is something to be said about Aural Stimulation. I came across this memory lane gem today – The Museum of Endangered Sounds. Bringing together a collage of sounds from technology past its prime, this great collection is the brain child of Brendan…

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