What to Expect When You’re Expecting… a CDP
By Amanda Cardona / Marketing
Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations—from connecting disparate data sources and creating a unified view of customers to tracking brand engagement and unlocking opportunities to activate impactful omnichannel journeys. But here’s the thing: Your return on investment is only as good as your…