Download the comprehensive whitepaper for a deeper dive here In B2B markets, renewals are a cornerstone of long-term success. Customer retention not only ensures recurring revenue but also creates opportunities…

In the rapidly evolving B2B world, digital transformation isn’t just a catchphrase—it’s a crucial strategy that’s reshaping how companies build value, sustain growth, and remain competitive. For leaders committed to…

In the fast-paced world of technology, customer retention is a critical aspect of a company’s success. Sure—losing customers is inevitable, but it is equally essential to have a well-crafted win-back…

When it comes to a healthy dynamic between Sales and Customer Success teams in achieving customer revenue goals, an age-old adage comes to mind: Is it the chicken or the…

This morning, I returned to my favorite place for breakfast. I ordered my standard bacon, egg, and cheese taco (look, we love our tacos in Austin). The cashier asked if…

Have you ever looked at a revenue goal and thought wow, that’s a little aggressive. Or better yet, have you ever looked at one and thought aggressive isn’t even a…

Unless you’re Michael Scott from the hit TV series “The Office,” you know it’s cheaper to keep an existing customer rather than signing up a new one. But cost isn’t…

Starting around 2014, a new trend emerged and disrupted the way we think about customer acquisition—subscription marketing. Or for those that believe in the permanent demand behind the trend, an…