01 _ Introduction In May 2021, top research and advisory firm Gartner made a striking prediction – 75% of the highest growth companies in the world will be moving away…

After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event.  I’m not going to lie; I was looking forward…

01 _ What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and…