By Calen BacyData + Analytics

Google Analytics 4: The Time is Now

01 _ Say Goodbye to Universal Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the…

By Calen BacyStrategy

Meta’s Solution to a Cookie-less Future

Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually…