Building B2B Brand Trust: The Role of Design in Function and Storytelling
By Fred Ovesen / Art Direction, Branding, Concepting, Creative
When building a B2B brand, appearance and feel are undeniably important. But just as critical—if not more so—is understanding the strategic reasoning behind those choices. Form should never be purely aesthetic; it must align with the brand’s functionality and business objectives. At MOD, this principle is at the core of every project we undertake. B2B…