Download the comprehensive whitepaper for a deeper dive here In B2B markets, renewals are a cornerstone of long-term success. Customer retention not only ensures recurring revenue but also creates opportunities…

AI Mantra: “AI may not replace me, but AI will definitely change the way I work.” – Thomas Lah, TSIA Another year, another TSIA World INTERACT conference in Orlando –…

Customers want consistency. That doesn’t mean the same content over and over (and over)-it means a consistent effort to understand their needs and deliver relevant value over time. Think of…

When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of?…

01 _ Say Goodbye to Universal Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the…

Data and design have come together over the past decade in a marriage we couldn’t have forecasted. Some say they rushed into it, some say they’ll never last-but we believe…

Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read…