Recap & Key Insights from TSIA World ENVISION: Embracing AI, Digital-First Strategies, and Customer-Centric Transformation
By Cal Cavness / Data + Analytics, Strategy, Technology
The TSIA World ENVISION conference was an essential gathering of tech and service leaders, diving into the latest advancements shaping the future of customer success, service delivery, and professional development. Across various sessions and workshops, the conference emphasized the critical role of AI, customer-centric transformation, and digital-first strategies in revolutionizing the technology services industry. Shaping…
Takeaways from the TSIA World INTERACT – Orlando 2024
By Cal Cavness / Data + Analytics, Strategy, Technology
AI Mantra: “AI may not replace me, but AI will definitely change the way I work.” – Thomas Lah, TSIA Another year, another TSIA World INTERACT conference in Orlando – and the atmosphere was positively charged! What truly set INTERACT apart was delving into the tangible impacts of AI on modern businesses and uncovering its…
Data, Data, Data: The Key to B2B Lifecycle Marketing
By MODintelechy / Data + Analytics, Marketing, Technology
Customers want consistency. That doesn’t mean the same content over and over (and over)—it means a consistent effort to understand their needs and deliver relevant value over time. Think of it less as a short-term transaction, and more a long-term relationship. As the digital world becomes noisier, brands that feel familiar are able to cut…
Remembering The Big Picture: Why B2B Brands Must Unify Their Marketing Strategy
By Maria Orozova / Data + Analytics, Marketing
We’ve all been “too close” to a problem. Where you’ve spent so much time poking, pulling, and examining the issue that you lose all perspective—how you got there, where you’re going, and why it even matters. When we step back from the problem, the big picture becomes clear and a solution takes shape. For B2B…
Leveraging Account Intelligence to Drive Marketing, Sales, and Customer Success Outcomes
By Cal Cavness / Data + Analytics, Marketing, Sales Enablement, Strategy, Technology
When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of? Reaching our customers. Or more specifically, the person behind the customer. As the practice of gathering and analyzing data to provide actionable insights, account intelligence…
Google Analytics 4: The Time is Now
By Calen Bacy / Data + Analytics, Marketing
Say Goodbye to Universal Analytics Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the fall of 2012. The tool provides basic statistics and analytical data used for search engine optimization and marketing purposes. Needless to say, UA plays a vital…
Common Website Design & User Experience Myths
By Josh May / Data + Analytics, Technology
The internet has completely changed the way we think about business. It’s gone from an opportunity to the norm to a consistent deficiency for companies across all industries. As technology advances and more people spend their time browsing online, so do the expectations for brands to constantly evolve—no matter the size of their organization. So…
Make Martech Matter: Change the Human Software First
By Scott Thomas / Data + Analytics, Marketing, Technology
The world is moving fast. Technology is moving even faster. And Arthur C Clarke wasn’t wrong when he famously proclaimed, “advanced technology is indistinguishable from magic.” Indeed, today’s tech is nothing short of awesome. But as large enterprise brands search for growth hacks and increased efficiency through automation, we’d like to remind you that one…
Growing Your Business With Marketing Automation
By Maria Orozova / Data + Analytics, Marketing, Technology
What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot more nuance to it than that. Our very own Scott Thomas recently addressed this topic in a webinar titled Turn Tire-Kickers Into Buyers With Marketing…
Why Your Channel Program Needs PRM (Partner Relationship Management)
By Cal Cavness / Data + Analytics, Marketing, Sales Enablement, Strategy, Technology
What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and maintain these channel partner relationships, partner relationship management (PRM) utilizes strategies and software that help companies execute new marketing ideas, reach new customers, and scale quickly. Creating…
MODcast Episode 4 – Selling the Vision: Achieving Internal Alignment for Embracing MarTech with Maxine Eiland
By moddeveloper / Data + Analytics, Podcast, Technology
MODintelechy Co-founder and CEO, Scott Thomas, spoke with Maxine Eiland, Sr. Director Digital Marketing and Web at SailPoint Technologies, on her insights on MarTech buy-in and the importance of data-informed strategy, experience as a female leader in the tech industry, and the cultural value of falcons in Abu Dhabi. MODcast Episode 4 – Selling the…
How to Reap the Benefits of Partnership Marketing
By Mike Nink / Data + Analytics, Marketing, Technology
Every brand knows the feeling. At some point, you realize you’ve only been buying a widget or a content series, and what you actually want is a partner. You want your agency to up the ante from the one-off project or iterative task work that you hired them for to providing brand-level strategic advisement. The…
MODcast Episode 3 – Crafting a Narrative with Martech with Annalisa Church
By Lauren Henderson / Data + Analytics, Podcast, Technology
Welcome to the third episode of MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. We sit down with Senior Director of Marketing Technology at Akamai Technologies, Annalisa…
How to Respond to a 1-Star Review on Google
By Josh May / Data + Analytics, Marketing, Technology
Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read reviews before visiting a business Product page visitors who read online reviews converted at a 58% higher rate That’s massive. Digital trust has tangible value….
Leading with Empathy: Tips for Unifying Teams and Nurturing Leads
By Jenni Waggoner / Data + Analytics, Marketing, Strategy, Technology
As my seven overstuffed bookshelves and Kindle’s nearly full storage can attest, I think there’s always more to unpack, digest, and discover. Having a learning mindset not only makes the world a more exciting place to be but is essential for professional growth and success. For a self-professed lifelong learner, attending the SiriusDecisions Summit was…
Avoiding the Cheesecake Factory Dilemma: How to Practice Lean Digital Marketing
By Jason Smith / Data + Analytics, Marketing, Technology
In my 22 years of marketing experience, I’ve worked in Fortune 500 companies, early-stage startups, rapid-growth businesses, and even a few non-profits—and there has always been one constant—the problem of having too many choices. Choices for what to talk about in a job interview. Choices for what health insurance plan to select on your first…
What to Outsource and Working Remote Whatever the Circumstance
By Scott Thomas / Agency Culture, Data + Analytics, Marketing, Technology
Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations with industry innovators. Brian graduated with a degree in electrical engineering from the University of Texas at Austin, but quickly pivoted to an entrepreneurial career…
The Six “I”s of Internet Marketing
By Josh May / Data + Analytics, Marketing, Technology
Evolving technology has forever changed how we communicate and the marketing industry itself. But, while the biggest “I” of internet marketing is the internet, there are six more specific factors of success in digital marketing: Industry Reconstruction Interactivity Intelligence Individualism Independence of Location Integration Before we get into specifics, let’s clarify that the six “I”s…
3 Benefits of Hiring a Marketing Agency and Where to Start
By Josh May / Agency Culture, Data + Analytics, Design, Marketing, Strategy
3 Benefits of Hiring a Marketing Agency The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and match sets and make something unique, just as you can hire internally, outsource to freelancers, or establish an agency relationship to build your business. Whichever strategy…
How Effective is Content and SEO?
By Josh May / Data + Analytics, Marketing, Technology
Leveraging Organic Marketing “The daily blog… it’s one of the top 5 career decisions I’ve ever made.” – Seth Godin, Entrepreneur/Influencer/Author of 17 bestselling books Content is king. The old turn of marketing phrase still holds true. If you look at any company that has a strong online presence, you can be sure they’re investing…