Nolitan Hotel NYC – Branding Heaven
By Maria Orozova / Uncategorized
All our readers should know that I am a huge design snob (after all, it IS my job). There is nothing more I love than a unique and well-designed boutique hotel. Before I even arrived, I fell in love with the Nolitan Hotel in the Nolita (North of Little Italy) neighborhood of NYC. The experience…
MOD Does NYC
By Maria Orozova / Uncategorized
As many of you probably know, I LOVE New York City (a second MOD office in the near future? We will see!). My trip there a few weeks ago was nothing short of fabulous. The art galleries, the shops, the high-design restaurants, the local boutiques and most importantly, that special NYC energy did a lot…
MOD Studio + You
By MODintelechy / Marketing
This year FedEx + Me and American Express are teaming up to benefit America’s small businesses. Together, they are sponsoring Small Business Saturday and encouraging consumers to shop at local businesses the Saturday after Thanksgiving. The MOD Studio is fortunate enough to participate with the FedEx + Me Program, which FedEx launched as a…
Beautiful words…
By MODintelechy / Design
The European term calligraphy means “beautiful writing,” and reflects an interest in ornamenting words on the page; most European calligraphy is highly stylized, regular, and decorated with flourishes, such as Copperplate, which was prevalent in the 19th century. Calligraphy continues to flourish in the forms of wedding and event invitations, font design/typography, original hand-lettered logo…
Cheering on a favorite..
By MODintelechy / Uncategorized
Are you keeping up with season nine of Top Chef? This season not only features fabulous food and delicious judges, but also features one of our favorite Austin culinary masters – Executive Chef Paul Qui from Uchiko. We here at MOD love Uchiko for its fantastic Japanese/Farmhouse fusion. We also love the restaurant design as…
Run for Color
By MODintelechy / Uncategorized
Ready to have some crazy fun? Then Register for the Austin Color Run!! The Color Run is a 5K, fun filled, charity run participants can take at their own pace. There are only two rules: Wear a white shirt and have fun! The Austin Texas Color Run will be held on February 4, 2012 and…
It's the most sensational, inspirational….
By MODintelechy / Uncategorized
For those of us who grew up loving Kermit, Miss Piggy, Fozzie, Rolf, and even Beaker, there is a real treat coming up. On November 23, 2011 Disney will release the “The Muppets“, featuring all of our favorite characters as well as Jason Segel and Amy Adams and a slew of current Hollywood Stars. If…
Flip It! Change your Perspective about your business.
By MODintelechy / Agency Culture, Marketing
MOD continues contributing to the Crave Company’s blog with this intuitive article on “Flipping Your Perspective” When you’re starting out, doubt creeps in quickly. It’s easy to second-guess decisions or mull over details that end up being irrelevant. But don’t let this feeling lessen the value of your knowledge. Believing that your own instincts aren’t…
Austin – The City of the Violet Crown
By MODintelechy / Uncategorized
“The drawing-rooms of one of the most magnificent private residences in Austin are ablaze of lights. Carriages line the streets in front, and from gate to doorway is spread a velvet carpet, on which the delicate feet of the guests may tread. The occasion is the entrée into society of one of the fairest buds…
InFluential Praise
By MODintelechy / Agency Culture, Marketing
One of our favorite clients, InFluential Magazine, is a new web based publication which “captures emerging trends on the verge of shaping our world as exemplified through avant-garde leaders who inspire us on personal and professional levels.” InFluential is the brain child of William T Jackson, MBA, who is an accomplished musician, composer, entertainment manager…
How Now Multicolored Cow?
By MODintelechy / Design
Every year from July until November, Austin is invaded by cows! Not real cows, but very artistic and creatively designed cows on parade. Each CowParade event has an important charitable component. In Austin, CowParade partners with the Children’s Medical Center Foundation of Central Texas to benefit Dell Children’s Medical Center of Central Texas and Superhero…
Home on the Range
By Maria Orozova / Design
Fall is finally here! Autumn always reminds me of a calm day in the country and a simpler, more relaxed style.
Get your hands on some MOD
By MODintelechy / Design
When we first developed our [award-winning] new business cards, we wanted to craft taglines for each of our team members that took a playful stab at what we [seriously] do. And in the process, our ‘characters’ took on a life of their own. These created personalities gave us the perfect opportunity to have some fun…
The Importance of Mentorship: Lessons Learned
By MODintelechy / Agency Culture, Marketing
Did you miss MOD’s contribution to the Crave Company’s blog series on Mentorship? No need to track it down, we have it right here! As the “Most Interesting Man In The World” so eloquently describes career choice, “Find that one thing you do not do well, and then don’t do it.” This is one of the…
Día de los Muertos
By MODintelechy / Design
One of the fun things about growing up in Texas is the mixture of European and Mexican traditions into our own local culture. One of the most fun examples of this is the Mexican celebration of Día de los Muertos or the day of the the dead, celebrated on November 1st. This is a celebration…
The Grey Goose Marketing Recipe
By Maria Orozova / Design, Marketing
Even thought I wouldn’t call myself a vodka connoisseur, I have always loved the Grey Goose Vodka ad campaign. It is so polished and memorable. In fact, when planning my rehearsal dinner almost 2 years ago, the wedding planner asked what kind of feel I wanted, and I remember immediately answering, “I want it to…