During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how…

In business today, some may be exhausted thinking about Transformation. Transforming. Always changing. Why can’t we just stand still for a moment? Some see transformation as a buzzword that has…

The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts…

Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It…

MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology & Services Industry Association (TSIA) as a Consulting Alliance Partner in…

Maria Orozova, Co-Founder of data-driven marketing firm, MODintelechy, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative,…

Congrats to MODintelechy’s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award…

01 _ Say Goodbye to Universal Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the…

01 _ Introduction In May 2021, top research and advisory firm Gartner made a striking prediction – 75% of the highest growth companies in the world will be moving away…

After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event.  I’m not going to lie; I was looking forward…

Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually…

Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations-from connecting disparate data sources and creating a unified view of customers…

Unless you’re Michael Scott from the hit TV series “The Office,” you know it’s cheaper to keep an existing customer rather than signing up a new one. But cost isn’t…

01 _ “We want them, and we want them now!” This is the approach most companies have towards gaining new leads. When people feel a slump in the market, or…

In a previous role, my company made a physical attempt to unify the marketing and sales departments. They hauled us (the marketing department) upstairs and placed our cubicles right next…

What a ride the past few years have been… if we’ve learned one thing, it’s that change is constant. Things grow, flows ebb, needs shift. As we’ve reflected on MODintelechy’s…

Starting around 2014, a new trend emerged and disrupted the way we think about customer acquisition-subscription marketing. Or for those that believe in the permanent demand behind the trend, an…

Data and design have come together over the past decade in a marriage we couldn’t have forecasted. Some say they rushed into it, some say they’ll never last-but we believe…

We were honored to collaborate with Austin Design Week this month in sharing the future of design with those in our local community! We kicked off the organization’s week of…

Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve – both individually and as a team – is in…