Google Analytics 4: The Time is Now
By Calen Bacy / Data + Analytics, Marketing
Say Goodbye to Universal Analytics Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the fall of 2012. The tool provides basic statistics and analytical data used for search engine optimization and marketing purposes. Needless to say, UA plays a vital…
Revenue Enablement: Aligning to the Customer Experience
By Cal Cavness / Sales Enablement, Strategy
Introduction In May 2021, top research and advisory firm Gartner made a striking prediction — 75% of the highest growth companies in the world will be moving away from sales enablement and toward a revenue enablement model by 2025. This anticipated shift comes in response to fast-changing global buying and selling processes, trends, and consumer…
The Best of Forrester’s B2B Summit North America 2022
By Cal Cavness / Agency Culture, Marketing
After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event. I’m not going to lie; I was looking forward to this summit! Not just to immerse myself in the current state of B2B marketing and sales, but to get back to a sense of…
Meta’s Solution to a Cookie-less Future
By Calen Bacy / Marketing, Technology
Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually contain at least two pieces of information – a site name and unique user ID – but they may also capture other details such as…
What to Expect When You’re Expecting… a CDP
By Amanda Cardona / Marketing
Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations—from connecting disparate data sources and creating a unified view of customers to tracking brand engagement and unlocking opportunities to activate impactful omnichannel journeys. But here’s the thing: Your return on investment is only as good as your…
Scaling your Sales Efforts with Renewals Automation
By Erik Merle / Marketing, Sales Enablement, Strategy
Unless you’re Michael Scott from the hit TV series “The Office,” you know it’s cheaper to keep an existing customer rather than signing up a new one. But cost isn’t the only factor, as customer expectations in the digital age are rapidly changing. Add in the COVID-19 crisis, and the pace of this change has only accelerated—forcing…
Demand Generation: Full of Leads with Nowhere to Go
By Jenni Waggoner / Marketing, Strategy
“We want them, and we want them now!” This is the approach most companies have towards gaining new leads. When people feel a slump in the market, or feel ready to grow, they gain a proverbial itch for immediate change. The problem isn’t just, “How can you find new leads?” but also, “What should you…
How a Cookieless World Will Force Marketing and Sales to Finally Work Together
By Anton Hung / Marketing
In a previous role, my company made a physical attempt to unify the marketing and sales departments. They hauled us (the marketing department) upstairs and placed our cubicles right next to sales. The end result? We still didn’t connect as much as we should have. Ask a Salesperson about Marketing… “Do they even know our…
Meet Four Wings: Our Agency for Growing Businesses and Early-Stage Brands
By Maria Orozova / Marketing
What a ride the past few years have been… if we’ve learned one thing, it’s that change is constant. Things grow, flows ebb, needs shift. As we’ve reflected on MODintelechy’s growth, we looked back on all the brands—big and small—that helped us grow our business over the last 15 years. No matter the size, we’ve…
Long-Tail Renewals Strategy
By Scott Thomas / Marketing, Sales Enablement, Strategy
Starting around 2014, a new trend emerged and disrupted the way we think about customer acquisition—subscription marketing. Or for those that believe in the permanent demand behind the trend, an entire “subscription economy” was born. While this was not an entirely new concept, it has recently taken off with a new level of urgency—particularly in the tech…
Data + Design: The Perfect Marriage
By MODintelechy / Marketing, Strategy
Data and design have come together over the past decade in a marriage we couldn’t have forecasted. Some say they rushed into it, some say they’ll never last—but we believe they’ll live happily ever after. Because together, data and design have revolutionized how we market to customers. It’s something that has been on our minds…
MODintelechy x Austin Design Week: An Interactive Panel on the Future of Design
By MODintelechy / Agency Culture, Marketing
We were honored to collaborate with Austin Design Week this month in sharing the future of design with those in our local community! We kicked off the organization’s week of discussions, tours and more at our HQ in Austin, Texas with a panel surrounding a data-driven outlook on the future of design. As the…
5 Book Recommendations from MODintelechy Co-Founder & CCO, Maria Orozova
By Maria Orozova / Agency Culture, Marketing
Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve — both individually and as a team — is in our DNA. Embedded in this, is the belief that you become what you think about the most, the thoughts and ideas you fill your mind…
Common Website Design & User Experience Myths
By Josh May / Data + Analytics, Technology
The internet has completely changed the way we think about business. It’s gone from an opportunity to the norm to a consistent deficiency for companies across all industries. As technology advances and more people spend their time browsing online, so do the expectations for brands to constantly evolve—no matter the size of their organization. So…
Meet our Creative Director: From Inspiration to Go-To Karaoke Songs
By MODintelechy / Agency Culture, Design
With two decades of creative experience under her belt, there’s not an industry our Creative Director, Joanna Brown, hasn’t impacted — nor a brief she hasn’t brought to life. Cutting her teeth with some big-time agencies led her to work with some big-time brands: J.P. Morgan, Chase, Unilever (Dove, Hellmann’s, Magnum) and Google to name…
Make Martech Matter: Change the Human Software First
By Scott Thomas / Data + Analytics, Marketing, Technology
The world is moving fast. Technology is moving even faster. And Arthur C Clarke wasn’t wrong when he famously proclaimed, “advanced technology is indistinguishable from magic.” Indeed, today’s tech is nothing short of awesome. But as large enterprise brands search for growth hacks and increased efficiency through automation, we’d like to remind you that one…
Growing Your Business With Marketing Automation
By Maria Orozova / Data + Analytics, Marketing, Technology
What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot more nuance to it than that. Our very own Scott Thomas recently addressed this topic in a webinar titled Turn Tire-Kickers Into Buyers With Marketing…
MODcast Episode 5 – The Opposite is Always True: The Future of Venture Capital with Mike Millard
By MODintelechy / Podcast, Technology
In this episode, MODintelechy Co-Founder and CEO Scott Thomas speaks with Mike Millard, Operating Partner at Ecliptic Capital, about the exciting world of Venture Capital, disruptive innovation, and his trailblazing passion project – Pitch-a-Kid.
Mastering Empathy, Inclusiveness, and Cultural Cognizance: Take-Aways from SXSW 2021
By Christina Sarich / Agency Culture, Marketing
As a creative, visionary, and bibliophile, this year’s South by Southwest Festival represented a curated stream-of-consciousness I could happily sink my teeth into. Although the in-person, multi-dimensional relationships that can be developed in a non-virtual SXSW experience were missed, the online presentations offered solid fodder for the curious, culturally cognizant denizen of an increasingly global…
Recalibrating for 2021: Marketing Goals to Make an Impact
By Gayle Crawford / Technology
As a marketer, you know that without carefully crafted, quantifiable goals to meet the unique needs of your organization, you could waste time—and budget. Trying to rationalize your spending without clear thought to support achieving returns will leave you and your team spinning your wheels until they burn out. You know that you are working…