In the rapidly evolving B2B world, digital transformation isn’t just a catchphrase-it’s a crucial strategy that’s reshaping how companies build value, sustain growth, and remain competitive. For leaders committed to…

The TSIA World ENVISION conference was an essential gathering of tech and service leaders, diving into the latest advancements shaping the future of customer success, service delivery, and professional development….

How MODintelechy uses HIGH5 to enhance onboarding, planning, retrospection and mutual understanding “HIGH5 is a powerful tool that I, as a People Operations/Experience leader, am deeply passionate about. It’s a…

When building a B2B brand, appearance and feel are undeniably important. But just as critical-if not more so-is understanding the strategic reasoning behind those choices. Form should never be purely…

01 _ The Rise of Omni-channel No longer just a dream, the pressure to deliver seamless, personalized omni-channel experiences across the customer journey has permeated nearly every marketing organization. Advancements…

AI Mantra: “AI may not replace me, but AI will definitely change the way I work.” – Thomas Lah, TSIA Another year, another TSIA World INTERACT conference in Orlando –…

Customers want consistency. That doesn’t mean the same content over and over (and over)-it means a consistent effort to understand their needs and deliver relevant value over time. Think of…

We’ve all been “too close” to a problem. Where you’ve spent so much time poking, pulling, and examining the issue that you lose all perspective-how you got there, where you’re…

At MODintelechy, we understand the transformative power of absorbing knowledge from others. It’s one of the tenants of our offer-ensuring our clients are empowered with frameworks, strategies, and solutions beyond…

While I’ve never been on a rowing team before, I’m almost (definitely) certain that one of the keys to success will never change-everyone on the team rowing at the same…

Digital marketers have been feasting on third-party cookies for many, many years. And the cookie jar was bottomless-nourishing campaign frameworks, business models, and the entire internet ecosystem. But what happens…

One of our favorite misconceptions at MODintelechy is the idea that B2B marketing is supposed to be serious, boring, and adhere to unwritten rules from the stone ages. As if…

Marketing is all about capturing attention. And when it comes to capturing attention, creativity is the best way to get there. But after 20+ years of leading creative for a…

Another year, another TSIA World ENVISION conference in Las Vegas-where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking…

We hear a lot about “digital transformation” in our industry. Removing friction from buying experiences, implementing customer-centric technologies, embracing a more digital-first approach-but no two transformation efforts look the same. And the same goes…

In the fast-paced world of technology, customer retention is a critical aspect of a company’s success. Sure-losing customers is inevitable, but it is equally essential to have a well-crafted win-back…

When it comes to a healthy dynamic between Sales and Customer Success teams in achieving customer revenue goals, an age-old adage comes to mind: Is it the chicken or the…

We attended the Forrester B2B North America Summit 2023 this month, and needed a place to organize all of the knowledge we gathered along the way. So, here we are-paying…

At MODintelechy, we categorize our capabilities into three buckets-strategy, technology, and transformation. Is there overlap amongst these three buckets? Yes, and by design. We like to think of it more…

Another year, another TSIA World conference in Orlando-where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring…