Sketching to Improve Your Daily Workflow
By Autumn Hutchins / Design, Marketing
If you’ve ever doodled on sticky notes or in the margins of your notebook, I want you to make your seemingly mindless doodling, do work. Sketching regularly helps you generate better ideas, communicate them more effectively, work faster, and even change the way you think. I became a visual thinker when working on illustration projects,…
Spring (or Summer) Cleaning Your Marketing Automation System
By Jenni Waggoner / Marketing, Technology
My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we both know, my Grammie’s annual ritual was equipping me with marketing automation system maintenance best practices. What can I say, the woman was ahead of…
#Mood: Mood Boards as Design Tools
By MODintelechy / Design
As designers, it can be difficult to put a particular emotion or idea into words when we think a particular shade of green or font family would do it justice. So, we make a mood board—a simple graphic tool which allows me to experiment with design elements and make my vision, reality. Simply put, mood…
Be a Warrior Not a Worrier
By Kitty Reim / Agency Culture
We may liken ourselves to the Amazons of Themyscira but we don’t have indestructible bracelets or superhero stamina. We need efficiency breaks. Here are our Top 10 picks for combatting stress throughout the day—and yes, chocolate made the list. Jump Around Find your inner child and put your hands in the air. Then wave ‘em…
Successful Hyperlocal Marketing Enabled With These 6 Strategies
By MODintelechy / Data + Analytics, Marketing, Technology
Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it. Marketing itself started as a very local experience dating back to the earliest word-of-mouth…
A Slow Website Can Reduce Traffic by 53%
By Brian Purkiss / Data + Analytics, Technology
Everyone who has browsed the internet has left a website because it loads slowly. Even if continuing to dig through search results takes more cumulative time than simply waiting for the original site to load, users will still back out and find an alternative website rather than wait. A slow website will drastically cut its…
#MODTALKS: LOVE IS BLIND
By Maria Orozova / Agency Culture
Last month, I had the honor of speaking to the International Association of Business Communicators (IABC) during their February professional development luncheon, where I delivered the presentation, #LoveisBlind. Appropriately titled (V’s Day is in February, get it?), my presentation centered around creating fan love for your brand via social media. We had a laugh or…
Web Applications vs. Websites
By MODintelechy / Data + Analytics, Technology
Wondering what differentiates a web application from a website, or stuck between which one is right for your business? Our knowledgeable Senior WordPress Developer shares her insights. As a web developer, I am asked a lot of questions from business owners who are thinking of adding a website to their marketing initiatives. One business owner…
2016 By the Numbers
By MODintelechy / Agency Culture
2016 was an incredible year for all of us at MOD! Our team nearly doubled, our client list grew, and our puppy quota increased (what can we say, we love our furry interns)! Although 2016 may have been our best year yet, we are thrilled to see what 2017 has in store. Cheers to the…
UX at a Glance
By MODintelechy / Data + Analytics, Design
What exactly is user experience design? Our savvy UX/UI expert Lynn Vuong steps in to explain the basics. A commonly misunderstood practice, even within the design world, user experience design (or UX) is defined as the process of enhancing user satisfaction by improving a site’s accessibility while leading the user through a journey of discovery. Don…
#MODtalks Austin Graffiti
By MODintelechy / Agency Culture
Never too old for a field trip! We stepped away from our computers today to appreciate the graffiti art around Austin. From The HOPE Gallery to musician murals and abstract paintings, there’s so much creative talent tucked inside this city. We wanted to share! Stay tuned for more MOD inspiration that keeps us a lead…
#MODTalks: Mindfulness
By Kitty Reim / Blog
What exactly is mindfulness? Besides being a buzz word in the ever growing world of wellness, mindfulness, or the act of being present, is beneficial for all, and current research continues to prove its positive advantages. Our Chief Agency Coordinator {and mindfulness master}, Kitty, gave us the lowdown on how marketing and mindfulness go hand-in-hand….
#MODtalks Concept Building
By MODintelechy / Blog
Onward and upward! We recently sat down with our graphic designer, Andrea Ulloa, as she let us in on her creative process. When it comes to developing eye-catching and out-of-the-box designs, she’s an expert. She nods many thanks to her time at Academy of Art University in San Francisco for challenging her creativity by working on…
Top 5 Creative Resume Flops
By MODintelechy / Blog
During the work week, resumes constantly flood my inbox. I love skimming through applications and witnessing all of the great talent out there. While some candidates stand out with strong work experience, others fail to amaze with resumes wrought with common, and at times appalling, mistakes. Over the years, I have come to recognize a…
Learning About Lynn
By MODintelechy / Blog
And just like that, we’ve added another member to our team. Please help us welcome MODintelechy’s UX Designer, Lynn! Read up on this artsy Austin-native in our Q & A below. What sparked your interest in graphic design? When I was younger, having an art-related career really wasn’t something I was gung-ho about. It wasn’t…
#MODtalks Social Media
By MODintelechy / Blog
Ahh, social media. Nearly everyone uses it, but is it always on point? Our content and social media guru Lauren shares her insights on the importance of social media for brand awareness and her sources of inspiration. How does social media build a company’s brand? Today, we are more attached to our smart phones than ever…
Next Stop, TSW 2016!
By MODintelechy / Blog
Keep those presses rollin’! On the heels of being featured in TalentCulture and the Austin Business Journal, we are pleased to announce our own Scott Thomas was selected to be a speaker at Technology Services World 2016 from October 17-19 in Las Vegas! Each year, thousands of professionals from services organizations across the country gather…
Meet Rob
By MODintelechy / Blog
Our work family just keeps getting bigger and bigger! World, meet MOD’s newest web developer, Rob. Check out the below Q&A with our most recent addition to our team of creatives, where we talk tech, tacos and taboo footwear. What inspired your career path? I grew up doing more IT type work – building my own computers,…
From MOD with Love
By MODintelechy / Blog
Need a way to romance the creatives in your life this Valentine’s Day? Lucky you! We’ve created a line of swoon-worthy valentines inspired by our agency atmosphere that will have your recipients feelin’ all of the warm fuzzies. Go ahead: Spread the love! {Caution: Share at your own risk. Valentines may entice uncontrollable wave of…
TOP 5 TAKEAWAYS FROM CES 2016
By MODintelechy / Blog
Oh, how far we have come since last year’s CES. At this year’s Consumer Electronic Show, which wrapped up on Saturday, mega companies like Dell and LG revealed their latest and greatest technology which is sure to shape trends for the upcoming year and beyond. While many debuts were made, I’ve rounded up my top…