Partnering with Your Next Agency

By MODintelechy / Marketing, Technology

We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…

Read More

3 Reasons to Leverage Customer Data Platforms

By Adrian Olvera / Data + Analytics, Technology

Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric on the next shiny new thing; it can be overwhelming to determine which platforms are useful and how they add value to your organization. Since…

Read More

MODintelechy: Making a Marked Impact

By Maria Orozova / Marketing, Strategy

Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…

Read More

Revving up Your Marketing Automation Platform

By Scott Barrus / Data + Analytics, Marketing, Technology

So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in Marketing Automation? Where do you start? Fret not, there are blog posts about it for a reason. Follow these simple steps to make sure your…

Read More

Sketching to Improve Your Daily Workflow

By Autumn Hutchins / Design, Marketing

If you’ve ever doodled on sticky notes or in the margins of your notebook, I want you to make your seemingly mindless doodling, do work. Sketching regularly helps you generate better ideas, communicate them more effectively, work faster, and even change the way you think. I became a visual thinker when working on illustration projects,…

Read More

Spring (or Summer) Cleaning Your Marketing Automation System

By Jenni Waggoner / Marketing, Technology

My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we both know, my Grammie’s annual ritual was equipping me with marketing automation system maintenance best practices. What can I say, the woman was ahead of…

Read More


We could go on, or take a work break.

TAKE A LOOK AT OUR PORTFOLIO


#Mood: Mood Boards as Design Tools

By MODintelechy / Design

As designers, it can be difficult to put a particular emotion or idea into words when we think a particular shade of green or font family would do it justice. So, we make a mood board—a simple graphic tool which allows me to experiment with design elements and make my vision, reality. Simply put, mood…

Read More

Be a Warrior Not a Worrier

By Kitty Reim / Agency Culture

We may liken ourselves to the Amazons of Themyscira but we don’t have indestructible bracelets or superhero stamina. We need efficiency breaks. Here are our Top 10 picks for combatting stress throughout the day—and yes, chocolate made the list. Jump Around Find your inner child and put your hands in the air. Then wave ‘em…

Read More

Successful Hyperlocal Marketing Enabled With These 6 Strategies

By MODintelechy / Data + Analytics, Marketing, Technology

Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it.  Marketing itself started as a very local experience dating back to the earliest word-of-mouth…

Read More

Top 5 Creative Resume Flops

By MODintelechy / Blog

During the work week, resumes constantly flood my inbox. I love skimming through applications and witnessing all of the great talent out there. While some candidates stand out with strong work experience, others fail to amaze with resumes wrought with common, and at times appalling, mistakes. Over the years, I have come to recognize a…

Read More

2014 Holiday Gift Guide

By MODintelechy / Blog

Still scrambling to find the perfect holiday gift ideas for your loved ones? Fear not, for MOD’s 2014 Holiday Gift Guide has everything you need to make everyone on your list holly jolly, from the tech-obsessed, to the fashion-conscious, to everyone in between. Click through the slideshow below to see what items a handful of the MOD team…

Read More

Holding it all together

By MODintelechy / Agency Culture

Backpacks are somewhat of an obsession for me. I can never seem to find that perfectly cool combo that holds all my gear yet looks streamlined and a little rugged. I’m not going to say this limited edition from Mission Workshop is perfect, but it’s definitely close. I love the utilitarian feel of the clasps…

Read More


We could go on, or take a work break.

TAKE A LOOK AT OUR PORTFOLIO