We’ve come a long way since the days of broad, singular marketing campaigns, where you’d spend months tinkering on a “catch-all” concept designed to capture as much of your audience…

When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of?…

This morning, I returned to my favorite place for breakfast. I ordered my standard bacon, egg, and cheese taco (look, we love our tacos in Austin). The cashier asked if…

Every creative agency wants to work on the next eye-catching, brake-slamming billboard. Wait, let me try that again-every creative agency wants to work on the next eye-catching, thumb-stopping Instagram ad….

Have you ever looked at a revenue goal and thought wow, that’s a little aggressive. Or better yet, have you ever looked at one and thought aggressive isn’t even a…

As marketers, we know the importance of having a strong brand presence-to stand out from the competition, get recognized by customers and reinforce your mission. It’s something that we tell…

A few months ago, I surprised myself. After promoting one of our strongest employees to a senior account director position, I reflected back on her experience-she was hired over the…

During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how…

In business today, some may be exhausted thinking about Transformation. Transforming. Always changing. Why can’t we just stand still for a moment? Some see transformation as a buzzword that has…

The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts…

Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It…

MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology & Services Industry Association (TSIA) as a Consulting Alliance Partner in…

Maria Orozova, Co-Founder of data-driven marketing firm, MODintelechy, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative,…

Congrats to MODintelechy’s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award…

01 _ Say Goodbye to Universal Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the…

01 _ Introduction In May 2021, top research and advisory firm Gartner made a striking prediction – 75% of the highest growth companies in the world will be moving away…

After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event.  I’m not going to lie; I was looking forward…

Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually…

Considering adding a Customer Data Platform (CDP) to your martech stack? CDPs have the game-changing potential for most organizations-from connecting disparate data sources and creating a unified view of customers…

Unless you’re Michael Scott from the hit TV series “The Office,” you know it’s cheaper to keep an existing customer rather than signing up a new one. But cost isn’t…