Award-Winning Partnership: MODintelechy-Exclusive Resorts HSMAI Award

By Maria Orozova / Agency Culture

Last year, as part of our broad catalog of work with Exclusive Resorts, we redeveloped a now award-winning nurture email program. Our teams designed the extensive, 26-email program from its strategic outline to its creative execution, and we couldn’t be more proud of the outcome. This led us to attend the HSMAI Adrian Awards Gala…

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3 Benefits of Hiring a Marketing Agency and Where to Start

By Josh May / Agency Culture, Data + Analytics, Design, Marketing, Strategy

3 Benefits of Hiring a Marketing Agency   The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and match sets and make something unique, just as you can hire internally, outsource to freelancers, or establish an agency relationship to build your business. Whichever strategy…

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Making Moves, Making History: Our Next Agency Office

By Maria Orozova / Agency Culture

If you follow the agency or me on social media, you may have seen glimpses of flooring samples and wallpaper vignettes on your feed. Well, there’s a reason for that. It’s the design touches we’ll be incorporating into our new office. Yes, you read that right—WE’RE MOVING! Thanks to our continued client partnerships, we’ve grown…

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How Effective is Content and SEO?

By Josh May / Data + Analytics, Marketing, Technology

Leveraging Organic Marketing “The daily blog… it’s one of the top 5 career decisions I’ve ever made.” – Seth Godin, Entrepreneur/Influencer/Author of 17 bestselling books Content is king. The old turn of marketing phrase still holds true. If you look at any company that has a strong online presence, you can be sure they’re investing…

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Why Data Culture Matters: The Role of Agency Partnerships in Powering Your Data

By Adrian Olvera / Data + Analytics, Marketing, Technology

As 2020 approaches, the changing dynamics between agencies and brands has never been clearer. Brands are increasingly challenged to get more value from their agency—both from strategic consulting and actual branding execution—meaning the agencies positioned to succeed are multi-faceted able to deliver creative marketing services and data-driven solutions. The most effective partnerships are born from…

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Consumer Experience IS Your Brand: Tips for Improving Communication and Closing Leads

By Maria Orozova / Data + Analytics, Marketing, Technology

Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of your company. So, when I was planning my son’s birthday recently and reaching out to businesses for everything from party favors to balloons, I was…

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WFH: Setting Yourself Up for Success

By Stefanie Rubenfield / Agency Culture

While I’ll be honest and say that hanging out with my cats is easily one of my favorite reasons to work from home once a week, there are many (arguably more important) that make it the best decision for my productivity. Some companies believe that working outside the office creates too much opportunity for distraction…

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SXSW History and 2019 Recap

By Josh May / Marketing, Technology

SXSW x Austin, TX SXSW 2019 is officially over. Austin’s 10-day festival brings hundreds of thousands of people together to share ideas on creativity, innovation, and education. That, and for some really great concerts. Though we don’t yet know this year’s numbers, SXSW 2018 featured 4,967 speakers, 2,057 music acts, and 139 films and created…

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WordPress Security Checklist: How to Keep from Being Hacked

By Brian Purkiss / Strategy, Technology

A website can be devastating to any online business, with far-reaching negative impacts. Beyond the costs of cleaning and recovering its data, a compromised website can cause you to lose both valuable customer data and customer loyalty. Lost business during website repairs alone adds up, averaging more than $15 million a year. It’s critical to take…

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5 Tips to Prepare Yourself to Be a Successful Entrepreneur

By Maria Orozova / Agency Culture, Marketing

There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…

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Why You Should Foster Client (and Customer) Relationships with Data and Authenticity

By Scott Thomas / Data + Analytics, Marketing, Strategy

When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The traditional client-agency relationship demanded that clients provide their agencies with high-level direction then take three steps back, with very little to no collaboration. More clients…

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5 Steps to a Successful Business Merger

By Maria Orozova / Agency Culture, Strategy

I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two small businesses—they can prove rewarding and profitable. If you’re considering a merger for your small business, the five steps I outline below will show you…

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SEO Result Time Frame: What it Takes to Have Stellar Search Results

By Josh May / Data + Analytics, Marketing, Technology

SEO and Google have had a long history together. Companies have been trying to rank in the number one position since Google released their algorithm in 1998. After years of trial and error, we now know the steps it takes to rank on the first page. No, Google has never released an explicit guide a…

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Partnering with Your Next Agency

By MODintelechy / Marketing, Technology

We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…

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3 Reasons to Leverage Customer Data Platforms

By Adrian Olvera / Data + Analytics, Technology

Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric on the next shiny new thing; it can be overwhelming to determine which platforms are useful and how they add value to your organization. Since…

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MODintelechy: Making a Marked Impact

By Maria Orozova / Marketing, Strategy

Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…

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Revving up Your Marketing Automation Platform

By Scott Barrus / Data + Analytics, Marketing, Technology

So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in Marketing Automation? Where do you start? Fret not, there are blog posts about it for a reason. Follow these simple steps to make sure your…

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Sketching to Improve Your Daily Workflow

By Autumn Hutchins / Design, Marketing

If you’ve ever doodled on sticky notes or in the margins of your notebook, I want you to make your seemingly mindless doodling, do work. Sketching regularly helps you generate better ideas, communicate them more effectively, work faster, and even change the way you think. I became a visual thinker when working on illustration projects,…

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Spring (or Summer) Cleaning Your Marketing Automation System

By Jenni Waggoner / Marketing, Technology

My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we both know, my Grammie’s annual ritual was equipping me with marketing automation system maintenance best practices. What can I say, the woman was ahead of…

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#Mood: Mood Boards as Design Tools

By MODintelechy / Design

As designers, it can be difficult to put a particular emotion or idea into words when we think a particular shade of green or font family would do it justice. So, we make a mood board—a simple graphic tool which allows me to experiment with design elements and make my vision, reality. Simply put, mood…

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