Why Content Rules Over Social Kingdom
In 1996, when many of us were busy alphabetizing our VHS collections and tending our flock of Beanie Babies, Bill Gates was making an amazingly accurate prediction concerning the future of the internet. He affirmed, “Content is where I expect much of the money to be made on the internet…the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.” And right you were, Bill.
The current business landscape demands that companies not only provide a product or service, but also some alternative sources of content that will simultaneously entertain and inform, while ultimately increasing brand awareness and driving consumer traffic. Thanks to smart phones and tablets, the typical consumer is flooded with information all day, every day. They are constantly scanning through hoards of material, stopping to focus on only the most engaging content.
So with information inundating our customers from every angle, how do we remain relevant? Simply put, by being fresh and staying social.
For example, when the lights went out at the Super Bowl, Oreo seized the opportunity to utilize some real-time advertising by tweeting an impromptu “You Can Still Dunk in The Dark” ad. According to Forbes, their timeliness and use of social media earned the post 15,000 retweets, increased Oreo’s Twitter followers by nearly 8,000, and amassed more than 20,000 likes on Facebook. With that one timely tweet, they were able to generate immediate brand awareness that left people talking Oreos far longer than their 30-second, multi-million dollar TV spot.
Now obviously, not all brands are as big as Oreo and Super Bowl blackouts aren’t an everyday occurrence. But, thanks to social media, the playing field is relatively level for anyone creative enough to generate share-worthy content. And like Bill Gates said, no company is too small to join in.
Benefits of engaging your audience with fresh, original material:
- Increased exposure
- Increased traffic
- Real-time customer response
- Loyal fans
- Improved Sales
How Can MOD Help?
At MOD, we understand that WHAT your company says is just as important as WHERE it’s being said and we work hard to seamlessly combine those two notions. We appreciate what makes your business different and utilize that idea to develop your unique social presence. If you would like to know more about how The Mod Studio can help your business grow through social media campaigns and content creation, then shoot us an email at [email protected].