MODcast Episode 2 – Finding the Werewolf: Data-Driven Storytelling with Lindsay Lyons
By Scott Thomas / Marketing, Podcast, Technology
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Today, we hear from our client and friend, Lindsay Lyons, VP of Corporate Marketing at Epicor Software, on…
Avoiding the Cheesecake Factory Dilemma: How to Practice Lean Digital Marketing
By Jason Smith / Data + Analytics, Marketing, Technology
In my 22 years of marketing experience, I’ve worked in Fortune 500 companies, early-stage startups, rapid-growth businesses, and even a few non-profits—and there has always been one constant—the problem of having too many choices. Choices for what to talk about in a job interview. Choices for what health insurance plan to select on your first…
What to Outsource and Working Remote Whatever the Circumstance
By Scott Thomas / Agency Culture, Data + Analytics, Marketing, Technology
Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations with industry innovators. Brian graduated with a degree in electrical engineering from the University of Texas at Austin, but quickly pivoted to an entrepreneurial career…
Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback
By Maria Orozova / Agency Culture, Marketing, Strategy
As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not hours). Consumers are now working from home, with their free time translating into even more screen time. Having a digital presence is no longer a…
The Six “I”s of Internet Marketing
By Josh May / Data + Analytics, Marketing, Technology
Evolving technology has forever changed how we communicate and the marketing industry itself. But, while the biggest “I” of internet marketing is the internet, there are six more specific factors of success in digital marketing: Industry Reconstruction Interactivity Intelligence Individualism Independence of Location Integration Before we get into specifics, let’s clarify that the six “I”s…
3 Benefits of Hiring a Marketing Agency and Where to Start
By Josh May / Agency Culture, Data + Analytics, Design, Marketing, Strategy
3 Benefits of Hiring a Marketing Agency The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and match sets and make something unique, just as you can hire internally, outsource to freelancers, or establish an agency relationship to build your business. Whichever strategy…
How Effective is Content and SEO?
By Josh May / Data + Analytics, Marketing, Technology
Leveraging Organic Marketing “The daily blog… it’s one of the top 5 career decisions I’ve ever made.” – Seth Godin, Entrepreneur/Influencer/Author of 17 bestselling books Content is king. The old turn of marketing phrase still holds true. If you look at any company that has a strong online presence, you can be sure they’re investing…
Why Data Culture Matters: The Role of Agency Partnerships in Powering Your Data
By Adrian Olvera / Data + Analytics, Marketing, Technology
As 2020 approaches, the changing dynamics between agencies and brands has never been clearer. Brands are increasingly challenged to get more value from their agency—both from strategic consulting and actual branding execution—meaning the agencies positioned to succeed are multi-faceted able to deliver creative marketing services and data-driven solutions. The most effective partnerships are born from…
Consumer Experience IS Your Brand: Tips for Improving Communication and Closing Leads
By Maria Orozova / Data + Analytics, Marketing, Technology
Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of your company. So, when I was planning my son’s birthday recently and reaching out to businesses for everything from party favors to balloons, I was…
SXSW History and 2019 Recap
By Josh May / Marketing, Technology
SXSW x Austin, TX SXSW 2019 is officially over. Austin’s 10-day festival brings hundreds of thousands of people together to share ideas on creativity, innovation, and education. That, and for some really great concerts. Though we don’t yet know this year’s numbers, SXSW 2018 featured 4,967 speakers, 2,057 music acts, and 139 films and created…
5 Tips to Prepare Yourself to Be a Successful Entrepreneur
By Maria Orozova / Agency Culture, Marketing
There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…
Why You Should Foster Client (and Customer) Relationships with Data and Authenticity
By Scott Thomas / Data + Analytics, Marketing, Strategy
When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The traditional client-agency relationship demanded that clients provide their agencies with high-level direction then take three steps back, with very little to no collaboration. More clients…
SEO Result Time Frame: What it Takes to Have Stellar Search Results
By Josh May / Data + Analytics, Marketing, Technology
SEO and Google have had a long history together. Companies have been trying to rank in the number one position since Google released their algorithm in 1998. After years of trial and error, we now know the steps it takes to rank on the first page. No, Google has never released an explicit guide a…
Partnering with Your Next Agency
By MODintelechy / Marketing, Technology
We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…
MODintelechy: Making a Marked Impact
By Maria Orozova / Marketing, Strategy
Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…
Revving up Your Marketing Automation Platform
By Scott Barrus / Data + Analytics, Marketing, Technology
So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in Marketing Automation? Where do you start? Fret not, there are blog posts about it for a reason. Follow these simple steps to make sure your…
Sketching to Improve Your Daily Workflow
By Autumn Hutchins / Design, Marketing
If you’ve ever doodled on sticky notes or in the margins of your notebook, I want you to make your seemingly mindless doodling, do work. Sketching regularly helps you generate better ideas, communicate them more effectively, work faster, and even change the way you think. I became a visual thinker when working on illustration projects,…
Spring (or Summer) Cleaning Your Marketing Automation System
By Jenni Waggoner / Marketing, Technology
My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we both know, my Grammie’s annual ritual was equipping me with marketing automation system maintenance best practices. What can I say, the woman was ahead of…
Successful Hyperlocal Marketing Enabled With These 6 Strategies
By MODintelechy / Data + Analytics, Marketing, Technology
Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it. Marketing itself started as a very local experience dating back to the earliest word-of-mouth…