Heeere’s Gina!

Written by MODintelechy / Marketing

Please help us welcome the newest addition to the MOD creative team, Gina Kirkwood! She comes to us straight from the Sunflower State (that’s Kansas, y’all) and has already dived headfirst into her role as MOD’s resident marketing and communications expert. Read on to learn more about our new family member! What inspired your career…

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Facebook Contests: The New Rules You Need to Know

Written by MODintelechy / Marketing

Facebook page admins, rejoice! We can now run contests and promotions without the looming fear that our page will get taken down. Facebook has changed its rules regarding contests and promotions, making it far less of a hassle/gamble for business pages. Before the change, Facebook required contests be run via a third party app and…

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Your Writing Says More Than You Think

Written by MODintelechy / Marketing, Strategy

Emojis does not a message make… Copywriting is a hugely important {and often dismissed} area in which businesses employ almost daily use. Whether it’s content for a promotional piece or a simple blog post, the style and structure in which you articulate your message not only defines the way in which your reader will interpret…

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Say Goodbye to Buyer's Remorse

Written by MODintelechy / Marketing, Technology

IKEA: Purveyor of economical home furnishings, Swedish meatballs and now, augmented reality. For their 2014 Catalog, IKEA is offering an augmented reality function that will allow consumers to see how a particular piece will actually look in their home. All they’ll need is a smartphone or tablet. With this function, customers can scan an item…

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Crowdfunding Success Stories

Written by MODintelechy / Marketing

We’ve been thinking a lot about crowdfunding recently and what it takes to execute a successful campaign. Sites like Kickstarter are an amazing way to garner support and funding for a project that may otherwise not have found its footing via traditional methods. We decided to peruse some successful campaigns on Kickstarter to see what…

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Cross Promotion or Marketing Mutualism?

Written by MODintelechy / Marketing, Technology

“Is this an ad for headphones?” “Who’s the guy with the beard?” “Wow this is long.” “Oh it’s definitely an ad for headphones.” “Maybe speakers?” “Ohhhhhh.” This was my chain of thought as I watched the mac daddy of all cross promotion that was Jay Z’s Samsung Galaxy commercial which aired during game 5 of…

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Going Back to Callie

Written by Bianca Krause / Marketing

Curious to know who’s behind The MOD Studio’s Content Generation and Copywriting services? Meet Callie Currier, our resident Copywriter and Marketing guru. We got the lowdown on what inspired her to pursue a career in writing, her inspiration and some more fun facts (like why she can never ever meet Tom Hanks). Get to know…

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Smartphone Smackdown

Written by MODintelechy / Marketing, Technology

There’s been huge buzz lately around the newest version of Samsung’s most popular Android phone, the Galaxy S IV. With an entire suite of never before seen features, the Galaxy S IV is drawing a lot of comparison to its biggest rival, the iPhone 5. Does the new Galaxy really have what it takes to…

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Why Content Rules Over Social Kingdom

Written by MODintelechy / Marketing

In 1996, when many of us were busy alphabetizing our VHS collections and tending our flock of Beanie Babies, Bill Gates was making an amazingly accurate prediction concerning the future of the internet. He affirmed, “Content is where I expect much of the money to be made on the internet…the broad opportunities for most companies…

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The All New 'Merica

Written by MODintelechy / Design, Marketing

Last week, American Airlines announced a change four decades in the making– a new logo along with a completely transformed fleet. Tom Horton, AA Chairman & CEO spoke about the changes in an email, “Our changes on the outside reflect how we’re evolving on the inside. Our new logo and the refreshed exterior of our…

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