What’s in a Name?

Written by MODintelechy / Marketing

Your brand’s name is the first thing your audience learns about your business, so it is imperative that it leaves a lasting impression. Unfortunately, choosing a name that both captures the essence of your company and differentiates it from competitors is easier said than done. If you are starting the process of establishing your brand’s…

Read More


Press Room: ABJ Profiles in Power

Written by MODintelechy / Marketing

First a finalist for Austin Under 40… Then an honoree on Austin Way’s The List… And now Maria has been nominated for the Austin Business Journal’s annual Profiles in Power awards! Those named to this list of Profiles in Power are influential females in the Austin area who either own their own successful business or…

Read More


Mad Men’s Tips for the Modern Marketing Firm

Written by MODintelechy / Marketing

When I tell people I work at a marketing agency, I’m always asked, “Is it anything like the show Mad Men?” No, we don’t start our mornings with a stiff drink. No, male chauvinism doesn’t run rampant throughout the office. Thankfully, agency life has come a long way in the past 50 years. However, with…

Read More

In the Press: Dallas Morning News

Written by MODintelechy / Marketing, Studio Culture

Disclaimer: The MOD Studio is not associated with any political party affiliation, national, state, local or otherwise. We do, however, wholeheartedly endorse the practices of researching and selecting candidates based on the issues most important to you and exercising your right to rock the vote. A few weeks ago, the Dallas Morning News approached MOD…

Read More


We could go on, or take a work break.

TAKE A LOOK AT OUR PORTFOLIO


Downtown is about to get a little more MOD

Written by MODintelechy / Marketing

Here at MOD, we’ve always got something exciting up our sleeve. This time, we’re pleased to announce that we’re in cahoots with real estate giant Moreland Properties strategizing on a series of print and digital marketing campaigns for Downtown’s newest high-rise, Fifth & West Residences. What’s poised to be Austin’s fifth-tallest building is already generating…

Read More

Heeere’s Gina!

Written by MODintelechy / Marketing

Please help us welcome the newest addition to the MOD creative team, Gina Kirkwood! She comes to us straight from the Sunflower State (that’s Kansas, y’all) and has already dived headfirst into her role as MOD’s resident marketing and communications expert. Read on to learn more about our new family member! What inspired your career…

Read More

Facebook Contests: The New Rules You Need to Know

Written by MODintelechy / Marketing

Facebook page admins, rejoice! We can now run contests and promotions without the looming fear that our page will get taken down. Facebook has changed its rules regarding contests and promotions, making it far less of a hassle/gamble for business pages. Before the change, Facebook required contests be run via a third party app and…

Read More

Your Writing Says More Than You Think

Written by MODintelechy / Marketing, Strategy

Emojis does not a message make… Copywriting is a hugely important {and often dismissed} area in which businesses employ almost daily use. Whether it’s content for a promotional piece or a simple blog post, the style and structure in which you articulate your message not only defines the way in which your reader will interpret…

Read More

Say Goodbye to Buyer's Remorse

Written by MODintelechy / Marketing, Technology

IKEA: Purveyor of economical home furnishings, Swedish meatballs and now, augmented reality. For their 2014 Catalog, IKEA is offering an augmented reality function that will allow consumers to see how a particular piece will actually look in their home. All they’ll need is a smartphone or tablet. With this function, customers can scan an item…

Read More

Crowdfunding Success Stories

Written by MODintelechy / Marketing

We’ve been thinking a lot about crowdfunding recently and what it takes to execute a successful campaign. Sites like Kickstarter are an amazing way to garner support and funding for a project that may otherwise not have found its footing via traditional methods. We decided to peruse some successful campaigns on Kickstarter to see what…

Read More