MODintelechy x Austin Design Week: An Interactive Panel on the Future of Design

By MODintelechy / Agency Culture, Marketing

We were honored to collaborate with Austin Design Week this month in sharing the future of design with those in our local community! We kicked off the organization’s week of discussions, tours and more at our HQ in Austin, Texas with a panel surrounding a data-driven outlook on the future of design.   As the…

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5 Book Recommendations from MODintelechy Co-Founder & CCO, Maria Orozova

By Maria Orozova / Agency Culture, Marketing

Growth and mindset are key components to what makes us tick at MODintelechy. The desire to constantly and strategically improve — both individually and as a team — is in our DNA. Embedded in this, is the belief that you become what you think about the most, the thoughts and ideas you fill your mind…

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Scott Thomas

Make Martech Matter: Change the Human Software First

By Scott Thomas / Data + Analytics, Marketing, Technology

The world is moving fast. Technology is moving even faster. And Arthur C Clarke wasn’t wrong when he famously proclaimed, “advanced technology is indistinguishable from magic.” Indeed, today’s tech is nothing short of awesome. But as large enterprise brands search for growth hacks and increased efficiency through automation, we’d like to remind you that one…

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Growing Your Business With Marketing Automation

By Maria Orozova / Data + Analytics, Marketing, Technology

What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot more nuance to it than that. Our very own Scott Thomas recently addressed this topic in a webinar titled Turn Tire-Kickers Into Buyers With Marketing…

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Mastering Empathy, Inclusiveness, and Cultural Cognizance: 
Take-Aways from SXSW 2021

By Christina Sarich / Agency Culture, Marketing

As a creative, visionary, and bibliophile, this year’s South by Southwest Festival represented a curated stream-of-consciousness I could happily sink my teeth into. Although the in-person, multi-dimensional relationships that can be developed in a non-virtual SXSW experience were missed, the online presentations offered solid fodder for the curious, culturally cognizant denizen of an increasingly global…

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Why Your Channel Program Needs PRM (Partner Relationship Management)

By Cal Cavness / Data + Analytics, Marketing, Sales Enablement, Strategy, Technology

What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and maintain these channel partner relationships, partner relationship management (PRM) utilizes strategies and software that help companies execute new marketing ideas, reach new customers, and scale quickly. Creating…

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The Hidden Power of Creative

By Adrian Olvera / Agency Culture, Design, Marketing

As a creative, I’m happy to say that, what was once an afterthought, is now considered critical for in-market success—design. Growth of online and mobile tools have enabled the consumer to seize control of the brand relationship, telling brands when, where, and how they want to engage. Because of this, more brands have realized the…

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How to Reap the Benefits of Partnership Marketing

By Mike Nink / Data + Analytics, Marketing, Technology

Every brand knows the feeling. At some point, you realize you’ve only been buying a widget or a content series, and what you actually want is a partner. You want your agency to up the ante from the one-off project or iterative task work that you hired them for to providing brand-level strategic advisement. The…

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How to Respond to a 1-Star Review on Google

By Josh May / Data + Analytics, Marketing, Technology

Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read reviews before visiting a business Product page visitors who read online reviews converted at a 58% higher rate That’s massive. Digital trust has tangible value….

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Leading with Empathy: Tips for Unifying Teams and Nurturing Leads

By Jenni Waggoner / Data + Analytics, Marketing, Strategy, Technology

As my seven overstuffed bookshelves and Kindle’s nearly full storage can attest, I think there’s always more to unpack, digest, and discover. Having a learning mindset not only makes the world a more exciting place to be but is essential for professional growth and success. For a self-professed lifelong learner, attending the SiriusDecisions Summit was…

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MODcast Episode 2 – Finding the Werewolf: Data-Driven Storytelling with Lindsay Lyons

By Scott Thomas / Marketing, Podcast, Technology

Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Today, we hear from our client and friend, Lindsay Lyons, VP of Corporate Marketing at Epicor Software, on…

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Avoiding the Cheesecake Factory Dilemma: How to Practice Lean Digital Marketing

By Jason Smith / Data + Analytics, Marketing, Technology

In my 22 years of marketing experience, I’ve worked in Fortune 500 companies, early-stage startups, rapid-growth businesses, and even a few non-profits—and there has always been one constant—the problem of having too many choices. Choices for what to talk about in a job interview. Choices for what health insurance plan to select on your first…

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What to Outsource and Working Remote Whatever the Circumstance

By Scott Thomas / Agency Culture, Data + Analytics, Marketing, Technology

Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations with industry innovators. Brian graduated with a degree in electrical engineering from the University of Texas at Austin, but quickly pivoted to an entrepreneurial career…

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Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback

By Maria Orozova / Agency Culture, Marketing, Strategy

As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not hours). Consumers are now working from home, with their free time translating into even more screen time. Having a digital presence is no longer a…

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The Six “I”s of Internet Marketing

By Josh May / Data + Analytics, Marketing, Technology

Evolving technology has forever changed how we communicate and the marketing industry itself. But, while the biggest “I” of internet marketing is the internet, there are six more specific factors of success in digital marketing: Industry Reconstruction Interactivity Intelligence Individualism Independence of Location Integration Before we get into specifics, let’s clarify that the six “I”s…

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3 Benefits of Hiring a Marketing Agency and Where to Start

By Josh May / Agency Culture, Data + Analytics, Design, Marketing, Strategy

3 Benefits of Hiring a Marketing Agency   The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and match sets and make something unique, just as you can hire internally, outsource to freelancers, or establish an agency relationship to build your business. Whichever strategy…

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How Effective is Content and SEO?

By Josh May / Data + Analytics, Marketing, Technology

Leveraging Organic Marketing “The daily blog… it’s one of the top 5 career decisions I’ve ever made.” – Seth Godin, Entrepreneur/Influencer/Author of 17 bestselling books Content is king. The old turn of marketing phrase still holds true. If you look at any company that has a strong online presence, you can be sure they’re investing…

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Why Data Culture Matters: The Role of Agency Partnerships in Powering Your Data

By Adrian Olvera / Data + Analytics, Marketing, Technology

As 2020 approaches, the changing dynamics between agencies and brands has never been clearer. Brands are increasingly challenged to get more value from their agency—both from strategic consulting and actual branding execution—meaning the agencies positioned to succeed are multi-faceted able to deliver creative marketing services and data-driven solutions. The most effective partnerships are born from…

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Consumer Experience IS Your Brand: Tips for Improving Communication and Closing Leads

By Maria Orozova / Data + Analytics, Marketing, Technology

Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of your company. So, when I was planning my son’s birthday recently and reaching out to businesses for everything from party favors to balloons, I was…

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SXSW History and 2019 Recap

By Josh May / Marketing, Technology

SXSW x Austin, TX SXSW 2019 is officially over. Austin’s 10-day festival brings hundreds of thousands of people together to share ideas on creativity, innovation, and education. That, and for some really great concerts. Though we don’t yet know this year’s numbers, SXSW 2018 featured 4,967 speakers, 2,057 music acts, and 139 films and created…

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