5 Tips to Prepare Yourself to Be a Successful Entrepreneur

By Maria Orozova / Agency Culture, Marketing

There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…

Read More

Why You Should Foster Client (and Customer) Relationships with Data and Authenticity

By Scott Thomas / Data + Analytics, Marketing, Strategy

When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The traditional client-agency relationship demanded that clients provide their agencies with high-level direction then take three steps back, with very little to no collaboration. More clients…

Read More

SEO Result Time Frame: What it Takes to Have Stellar Search Results

By Josh May / Data + Analytics, Marketing, Technology

SEO and Google have had a long history together. Companies have been trying to rank in the number one position since Google released their algorithm in 1998. After years of trial and error, we now know the steps it takes to rank on the first page. No, Google has never released an explicit guide a…

Read More

Partnering with Your Next Agency

By MODintelechy / Marketing, Technology

We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…

Read More

MODintelechy: Making a Marked Impact

By Maria Orozova / Marketing, Strategy

Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…

Read More

Revving up Your Marketing Automation Platform

By Scott Barrus / Data + Analytics, Marketing, Technology

So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in Marketing Automation? Where do you start? Fret not, there are blog posts about it for a reason. Follow these simple steps to make sure your…

Read More


We could go on, or take a work break.

TAKE A LOOK AT OUR PORTFOLIO


Sketching to Improve Your Daily Workflow

By Autumn Hutchins / Design, Marketing

If you’ve ever doodled on sticky notes or in the margins of your notebook, I want you to make your seemingly mindless doodling, do work. Sketching regularly helps you generate better ideas, communicate them more effectively, work faster, and even change the way you think. I became a visual thinker when working on illustration projects,…

Read More

Spring (or Summer) Cleaning Your Marketing Automation System

By Jenni Waggoner / Marketing, Technology

My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we both know, my Grammie’s annual ritual was equipping me with marketing automation system maintenance best practices. What can I say, the woman was ahead of…

Read More

Successful Hyperlocal Marketing Enabled With These 6 Strategies

By MODintelechy / Data + Analytics, Marketing, Technology

Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it.  Marketing itself started as a very local experience dating back to the earliest word-of-mouth…

Read More

Facebook Contests: The New Rules You Need to Know

By MODintelechy / Marketing

Facebook page admins, rejoice! We can now run contests and promotions without the looming fear that our page will get taken down. Facebook has changed its rules regarding contests and promotions, making it far less of a hassle/gamble for business pages. Before the change, Facebook required contests be run via a third party app and…

Read More

Your Writing Says More Than You Think

By MODintelechy / Marketing, Strategy

Emojis does not a message make… Copywriting is a hugely important {and often dismissed} area in which businesses employ almost daily use. Whether it’s content for a promotional piece or a simple blog post, the style and structure in which you articulate your message not only defines the way in which your reader will interpret…

Read More

Say Goodbye to Buyer's Remorse

By MODintelechy / Marketing, Technology

IKEA: Purveyor of economical home furnishings, Swedish meatballs and now, augmented reality. For their 2014 Catalog, IKEA is offering an augmented reality function that will allow consumers to see how a particular piece will actually look in their home. All they’ll need is a smartphone or tablet. With this function, customers can scan an item…

Read More


We could go on, or take a work break.

TAKE A LOOK AT OUR PORTFOLIO


Crowdfunding Success Stories

By MODintelechy / Marketing

We’ve been thinking a lot about crowdfunding recently and what it takes to execute a successful campaign. Sites like Kickstarter are an amazing way to garner support and funding for a project that may otherwise not have found its footing via traditional methods. We decided to peruse some successful campaigns on Kickstarter to see what…

Read More

Going Back to Callie

By Bianca Krause / Marketing

Curious to know who’s behind The MOD Studio’s Content Generation and Copywriting services? Meet Callie Currier, our resident Copywriter and Marketing guru. We got the lowdown on what inspired her to pursue a career in writing, her inspiration and some more fun facts (like why she can never ever meet Tom Hanks). Get to know…

Read More

Smartphone Smackdown

By MODintelechy / Marketing, Technology

There’s been huge buzz lately around the newest version of Samsung’s most popular Android phone, the Galaxy S IV. With an entire suite of never before seen features, the Galaxy S IV is drawing a lot of comparison to its biggest rival, the iPhone 5. Does the new Galaxy really have what it takes to…

Read More

The All New 'Merica

By MODintelechy / Design, Marketing

Last week, American Airlines announced a change four decades in the making– a new logo along with a completely transformed fleet. Tom Horton, AA Chairman & CEO spoke about the changes in an email, “Our changes on the outside reflect how we’re evolving on the inside. Our new logo and the refreshed exterior of our…

Read More

The Holiday (Business) Party Done Right

By MODintelechy / Agency Culture, Marketing

The typical holiday get-together is oft reserved for out of town guests, crazy 3rd cousins and awful ’80s sweaters (preferably worn ironically). But when you move beyond the eggnog and santa suits, a well-thought holiday soiree is actually an easy opportunity to connect with clients. Make your party stand out in this busy season with…

Read More

Churchill is my favorite

By MODintelechy / Agency Culture, Marketing

Yes, Winston Churchill was a pretty rockin dude, but i’m talking about Churchill the band. Their Change EP has been on repeat for more than a week now, and I still can’t get enough! Also, the video for the title track “Change” is pretty fantastic, check it out! (especially the jam sesh around 2:30 and…

Read More


We could go on, or take a work break.

TAKE A LOOK AT OUR PORTFOLIO


3 Tips for Successful Email Marketing

By MODintelechy / Marketing

1. Clean, Elegant Design Think of an email much like a billboard; you have but a few seconds to draw me in and get your point across. Don’t obscure your message by packing in as much content as possible. An email is simply a chance to offer an excerpt that will encourage readers to visit…

Read More

G'day from the Mimosa Spa House

By MODintelechy / Design, Marketing

The MOD Studio is in the process of designing collateral for the stunning Mimosa Bed and Breakfast in Australia! We are excited about developing the web ties, branding, brochures, & printed products (such as the note card above) for this luxury retreat. Located 50 minutes from Melbourne, The Spa House at Mimosa offers a tranquil,…

Read More