Successful Hyperlocal Marketing Enabled With These 6 Strategies
By MODintelechy / Data + Analytics, Marketing, Technology
Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it. Marketing itself started as a very local experience dating back to the earliest word-of-mouth…
Facebook Contests: The New Rules You Need to Know
By MODintelechy / Marketing
Facebook page admins, rejoice! We can now run contests and promotions without the looming fear that our page will get taken down. Facebook has changed its rules regarding contests and promotions, making it far less of a hassle/gamble for business pages. Before the change, Facebook required contests be run via a third party app and…
Your Writing Says More Than You Think
By MODintelechy / Marketing, Strategy
Emojis does not a message make… Copywriting is a hugely important {and often dismissed} area in which businesses employ almost daily use. Whether it’s content for a promotional piece or a simple blog post, the style and structure in which you articulate your message not only defines the way in which your reader will interpret…
Say Goodbye to Buyer's Remorse
By MODintelechy / Marketing, Technology
IKEA: Purveyor of economical home furnishings, Swedish meatballs and now, augmented reality. For their 2014 Catalog, IKEA is offering an augmented reality function that will allow consumers to see how a particular piece will actually look in their home. All they’ll need is a smartphone or tablet. With this function, customers can scan an item…
Crowdfunding Success Stories
By MODintelechy / Marketing
We’ve been thinking a lot about crowdfunding recently and what it takes to execute a successful campaign. Sites like Kickstarter are an amazing way to garner support and funding for a project that may otherwise not have found its footing via traditional methods. We decided to peruse some successful campaigns on Kickstarter to see what…
Going Back to Callie
By Bianca Krause / Marketing
Curious to know who’s behind The MOD Studio’s Content Generation and Copywriting services? Meet Callie Currier, our resident Copywriter and Marketing guru. We got the lowdown on what inspired her to pursue a career in writing, her inspiration and some more fun facts (like why she can never ever meet Tom Hanks). Get to know…
Smartphone Smackdown
By MODintelechy / Marketing, Technology
There’s been huge buzz lately around the newest version of Samsung’s most popular Android phone, the Galaxy S IV. With an entire suite of never before seen features, the Galaxy S IV is drawing a lot of comparison to its biggest rival, the iPhone 5. Does the new Galaxy really have what it takes to…
The All New 'Merica
By MODintelechy / Design, Marketing
Last week, American Airlines announced a change four decades in the making– a new logo along with a completely transformed fleet. Tom Horton, AA Chairman & CEO spoke about the changes in an email, “Our changes on the outside reflect how we’re evolving on the inside. Our new logo and the refreshed exterior of our…
The Holiday (Business) Party Done Right
By MODintelechy / Agency Culture, Marketing
The typical holiday get-together is oft reserved for out of town guests, crazy 3rd cousins and awful ’80s sweaters (preferably worn ironically). But when you move beyond the eggnog and santa suits, a well-thought holiday soiree is actually an easy opportunity to connect with clients. Make your party stand out in this busy season with…
Churchill is my favorite
By MODintelechy / Agency Culture, Marketing
Yes, Winston Churchill was a pretty rockin dude, but i’m talking about Churchill the band. Their Change EP has been on repeat for more than a week now, and I still can’t get enough! Also, the video for the title track “Change” is pretty fantastic, check it out! (especially the jam sesh around 2:30 and…
3 Tips for Successful Email Marketing
By MODintelechy / Marketing
1. Clean, Elegant Design Think of an email much like a billboard; you have but a few seconds to draw me in and get your point across. Don’t obscure your message by packing in as much content as possible. An email is simply a chance to offer an excerpt that will encourage readers to visit…
G'day from the Mimosa Spa House
By MODintelechy / Design, Marketing
The MOD Studio is in the process of designing collateral for the stunning Mimosa Bed and Breakfast in Australia! We are excited about developing the web ties, branding, brochures, & printed products (such as the note card above) for this luxury retreat. Located 50 minutes from Melbourne, The Spa House at Mimosa offers a tranquil,…
Social Networking by the Numbers
By MODintelechy / Marketing
Active Social Networkers* are: 47% more likely to be heavy spenders on clothing, shoes, and accessories 45% more likely to go on a date 18% more likely to work out at a gym or health club 19% more likely to attend a professional sporting event 53% of active social networkers follow a brand online 64% …
Branding Ballet Fete*ish 2012
By MODintelechy / Agency Culture, Marketing
Every year, Ballet Austin’s Fête fundraiser stands out as “Austin’s Best Black Tie” event. This year, join us at the historic Driskill Hotel on September twenty-first as we kick-off the Golden Anniversary celebration of Ballet Austin’s The Nutcracker. A-List business leaders and arts patrons will celebrate special evening of wide-eyed wonder, music and memories. Limited…
New Look for Scrabble!
By MODintelechy / Design, Marketing
How cute is this! The Scrabble Typography Edition, for all you Typophiles out there, will be available in August 2012! The font filled classic game has a new look and includes: Beautiful solid walnut storage case with drawer Six-panel solid walnut magnetized gameboard lined with slip free cork Beautiful solid birch cover Metal tile racks…
3 Tools to Make You More Time-Efficient
By MODintelechy / Marketing, Technology
Open Forum had this great article yesterday on what tools you can use to streamline your day! 3 Tools to Make You More Time-Efficient Kneko Burney Founder & Chief Strategist, AT&T Contributor I don’t know about you, but running my business is like having not one, but two full-time jobs. It’s more often that I…
3 Surefire Ways to Engage Clients!
By MODintelechy / Marketing
Once you’ve developed your branding, printed business cards, finally launched your meticulously revised website. Once you’ve created a Facebook page, setup your Twitter, Google Place Page, Yelp Page and all the other necessary avenues. After all these things have been checked off the list, what happens next? This is a question faced by most business…
Comedy & Public Speaking
By MODintelechy / Marketing
Whether it be at a wedding, board meeting, or a crowd of thousands, a lot of us have a fear of getting up in front of a crowd and giving a presentation. Here is a great article on public speaking by Mike Michalowicz via Open Forum to help alleviate those fears. 6 Things Comedians Can…
Positive Thinking and Success
By MODintelechy / Marketing
I love American Express Open Forum. There are always informative and inspirational articles posted about owning a business, increasing productivity, meeting your goals and the like. As I was catching up on my reading, I came across this great interview of Jon Gordon, author of The Energy Bus, by Barry Moltz. 9 Ways Positive Thinking…
Infographic: Picturing Social Media
By MODintelechy / Marketing, Technology
We picked up this great Infographic by John Lanigan depicting how social media outlets are utilizing photos and visual graphics (like this one) to grab your attention!