Going Back to Callie

Written by Bianca Krause / Marketing

Curious to know who’s behind The MOD Studio’s Content Generation and Copywriting services? Meet Callie Currier, our resident Copywriter and Marketing guru. We got the lowdown on what inspired her to pursue a career in writing, her inspiration and some more fun facts (like why she can never ever meet Tom Hanks). Get to know…

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Smartphone Smackdown

Written by MODintelechy / Marketing, Technology

There’s been huge buzz lately around the newest version of Samsung’s most popular Android phone, the Galaxy S IV. With an entire suite of never before seen features, the Galaxy S IV is drawing a lot of comparison to its biggest rival, the iPhone 5. Does the new Galaxy really have what it takes to…

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Why Content Rules Over Social Kingdom

Written by MODintelechy / Marketing

In 1996, when many of us were busy alphabetizing our VHS collections and tending our flock of Beanie Babies, Bill Gates was making an amazingly accurate prediction concerning the future of the internet. He affirmed, “Content is where I expect much of the money to be made on the internet…the broad opportunities for most companies…

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The All New 'Merica

Written by MODintelechy / Design, Marketing

Last week, American Airlines announced a change four decades in the making– a new logo along with a completely transformed fleet. Tom Horton, AA Chairman & CEO spoke about the changes in an email, “Our changes on the outside reflect how we’re evolving on the inside. Our new logo and the refreshed exterior of our…

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The Holiday (Business) Party Done Right

Written by MODintelechy / Marketing, Studio Culture

The typical holiday get-together is oft reserved for out of town guests, crazy 3rd cousins and awful ’80s sweaters (preferably worn ironically). But when you move beyond the eggnog and santa suits, a well-thought holiday soiree is actually an easy opportunity to connect with clients. Make your party stand out in this busy season with…

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Churchill is my favorite

Written by MODintelechy / Marketing, Studio Culture

Yes, Winston Churchill was a pretty rockin dude, but i’m talking about Churchill the band. Their Change EP has been on repeat for more than a week now, and I still can’t get enough! Also, the video for the title track “Change” is pretty fantastic, check it out! (especially the jam sesh around 2:30 and…

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3 Tips for Successful Email Marketing

Written by MODintelechy / Marketing

1. Clean, Elegant Design Think of an email much like a billboard; you have but a few seconds to draw me in and get your point across. Don’t obscure your message by packing in as much content as possible. An email is simply a chance to offer an excerpt that will encourage readers to visit…

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G'day from the Mimosa Spa House

Written by MODintelechy / Design, Marketing

The MOD Studio is in the process of designing collateral for the stunning Mimosa Bed and Breakfast in Australia! We are excited about developing the web ties, branding, brochures, & printed products (such as the note card above) for this luxury retreat. Located 50 minutes from Melbourne, The Spa House at Mimosa offers a tranquil,…

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Social Networking by the Numbers

Written by MODintelechy / Marketing

Active Social Networkers* are: 47%    more likely to be heavy spenders on clothing, shoes, and accessories 45%    more likely to go on a date 18%    more likely to work out at a gym or health club 19%    more likely to attend a professional sporting event 53%    of active social networkers follow a brand online 64%  …

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Branding Ballet Fete*ish 2012

Written by MODintelechy / Marketing, Studio Culture

Every year, Ballet Austin’s Fête fundraiser stands out as “Austin’s Best Black Tie” event.  This year, join us at the historic Driskill Hotel on September twenty-first as we kick-off the Golden Anniversary celebration of Ballet Austin’s The Nutcracker.  A-List business leaders and arts patrons will celebrate special evening of wide-eyed wonder, music and memories. Limited…

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