Written by MODintelechy / Marketing, Technology
IKEA: Purveyor of economical home furnishings, Swedish meatballs and now, augmented reality. For their 2014 Catalog, IKEA is offering an augmented reality function that will allow consumers to see how a particular piece will actually look in their home. All they’ll need is a smartphone or tablet. With this function, customers can scan an item…
Written by MODintelechy / Marketing
We’ve been thinking a lot about crowdfunding recently and what it takes to execute a successful campaign. Sites like Kickstarter are an amazing way to garner support and funding for a project that may otherwise not have found its footing via traditional methods. We decided to peruse some successful campaigns on Kickstarter to see what…
Written by MODintelechy / Marketing, Technology
“Is this an ad for headphones?” “Who’s the guy with the beard?” “Wow this is long.” “Oh it’s definitely an ad for headphones.” “Maybe speakers?” “Ohhhhhh.” This was my chain of thought as I watched the mac daddy of all cross promotion that was Jay Z’s Samsung Galaxy commercial which aired during game 5 of…
Written by Bianca Krause / Marketing
Curious to know who’s behind The MOD Studio’s Content Generation and Copywriting services? Meet Callie Currier, our resident Copywriter and Marketing guru. We got the lowdown on what inspired her to pursue a career in writing, her inspiration and some more fun facts (like why she can never ever meet Tom Hanks). Get to know…
Written by MODintelechy / Marketing, Technology
There’s been huge buzz lately around the newest version of Samsung’s most popular Android phone, the Galaxy S IV. With an entire suite of never before seen features, the Galaxy S IV is drawing a lot of comparison to its biggest rival, the iPhone 5. Does the new Galaxy really have what it takes to…
Written by MODintelechy / Marketing
In 1996, when many of us were busy alphabetizing our VHS collections and tending our flock of Beanie Babies, Bill Gates was making an amazingly accurate prediction concerning the future of the internet. He affirmed, “Content is where I expect much of the money to be made on the internet…the broad opportunities for most companies…
Written by MODintelechy / Design, Marketing
Last week, American Airlines announced a change four decades in the making– a new logo along with a completely transformed fleet. Tom Horton, AA Chairman & CEO spoke about the changes in an email, “Our changes on the outside reflect how we’re evolving on the inside. Our new logo and the refreshed exterior of our…
Written by MODintelechy / Marketing, Studio Culture
The typical holiday get-together is oft reserved for out of town guests, crazy 3rd cousins and awful ’80s sweaters (preferably worn ironically). But when you move beyond the eggnog and santa suits, a well-thought holiday soiree is actually an easy opportunity to connect with clients. Make your party stand out in this busy season with…
Written by MODintelechy / Marketing, Studio Culture
Yes, Winston Churchill was a pretty rockin dude, but i’m talking about Churchill the band. Their Change EP has been on repeat for more than a week now, and I still can’t get enough! Also, the video for the title track “Change” is pretty fantastic, check it out! (especially the jam sesh around 2:30 and…
Written by MODintelechy / Marketing
1. Clean, Elegant Design Think of an email much like a billboard; you have but a few seconds to draw me in and get your point across. Don’t obscure your message by packing in as much content as possible. An email is simply a chance to offer an excerpt that will encourage readers to visit…