Top 5 Marketing Resolutions
By MODintelechy / Marketing
New year, new you. Every January this mantra takes over with full force. You make resolutions for yourself like more gym time, & eating better but have you ever considered making them for your business? 2011 can be the year to start. Prevent the slow decay of your will power with our clear, achievable marketing…
A creative SEO approach
By MODintelechy / Marketing
After enormous growth in 2010, social media platforms have earned their place as a beneficial addition to the marketing mix. But with all the emphasis on Facebook, Twitter and LinkedIn as the social leaders, there’s one vehicle companies seem to be overlooking: The Blog. Blogging offers the ability to build an international network that follows…
Flashes of Ads
By MODintelechy / Marketing
Feeling a little squinty after looking at that bright sunlight? If you closed your eyes after staring at it, it’d make quite an impression, leaving you with a momentary replica of the light behind your lids. That’s exactly the trick BMW used in a recent advert to flash the logo in viewer’s eyes, but in…
Branding: Laying the foundation
By MODintelechy / Marketing
Anyone in advertising will tell you that a strong brand image is far more important than a strong product. (hopefully you have both, but there’s unfortunately often more emphasis placed on the brand’s image than the product’s) That’s why developing and building a brand is such an arduous task sometimes. And building that brand equity…
Effective Event Marketing
By MODintelechy / Marketing
When thinking about “what comes next” in a company’s marketing mix, one of the most overlooked marketing initiatives is an event. It’s true. Many tend to disregard an event’s ability to be an appropriate tool for engaging their target market. That’s why we want to encourage you to take a second look and supplement your…
What All Brands Crave
By MODintelechy / Marketing
It’s that elusive “Buzz” It’s a disease of groupthink filtering down from the big wigs of corporate America to your neighbor who just started his own business out of his basement, Like word vomit these “brilliant” ideas keep spilling out of us…”Let’s use social media! We need to create hype! I know, we’ll start a…
You don’t have to be earth-shattering; The art of the blog.
By MODintelechy / Marketing, Technology
One of the biggest challenges bloggers face is often the stress of picking a topic to blog about. Seems strange, given the reason you blog is because you have something to say. But sometimes it’s easy to fall into the grips of anxiety, fretting over your post topics for days even weeks because what you…
Improve your communication with one word
By MODintelechy / Marketing
You may recall a promise to revisit this topic of effective communication last week, Well today it’s here! What is this one magical word that instantly improves conversations? LISTEN. (Apologies if the photo threw you off, but no, the word is not awkward. In fact, awkwardness is an instant conversation killer, so that’s definitely not…
The Key to Happy Clients
By MODintelechy / Marketing
Relationships Alright, all you commitment-phobics out there calm down, we’re not about to have a DTR with you. What we are going to do is stress the importance of building relationships with clients and prospects alike. Let’s break it down… Why It’s Important to Foster Good Client Relationships 1. Studies show that negative experiences are…
What's in a Photograph?
By MODintelechy / Marketing
Today Bryant is joining us from Bryant Hill Media to share some knowledge about the art of the photograph. We loved chatting with him… and not only does he offer great insight, he knows what he’s talking about [you’ll soon see some samples and agree]. And now it’s time to give Bryant the floor, so…
Shameless Plug ;)
By MODintelechy / Marketing
So our header has already told you that we are here to help you gain insight on a fairly broad range of topics, right? Well, we figured it was about time we wrote some marketing material of our own, [not that the info we normally link you to isn’t awesome, if it wasn’t we wouldn’t…