Securing executive approval for your business case is a major milestone. It’s the point where strategy meets funding, and momentum becomes real. But approval isn’t the finish line – it’s…

You’ve done the work. The business case is clear, the numbers are sound, and the opportunity is compelling. But there’s still one critical hurdle: getting executives to approve it. This…

A business case is not just a slide deck or spreadsheet. It’s the strategic narrative that translates renewal transformation from an idea into an executable plan. Done right, it creates…

A business case is more than a formality. It’s the bridge between bold ambitions and measurable results. Without it, renewals transformation risks becoming a collection of disconnected projects, each chasing…

When organizations decide to transform their renewals motion, whether by introducing automation, segmenting accounts differently, or rethinking their partner ecosystem, leaders often feel pressure to move quickly. The instinct is…

For years, customer renewals were seen as routine, almost clerical work. The focus was on contract dates, paperwork, and billing cycles. But today’s market realities have reshaped that perception entirely….

The difference between generic email and website templates and custom design and development is similar to the difference between store-bought cake mix and baking from scratch. A box of cake…

In the rapidly evolving B2B world, digital transformation isn’t just a catchphrase-it’s a crucial strategy that’s reshaping how companies build value, sustain growth, and remain competitive. For leaders committed to…

01 _ The Rise of Omni-channel No longer just a dream, the pressure to deliver seamless, personalized omni-channel experiences across the customer journey has permeated nearly every marketing organization. Advancements…

Customers want consistency. That doesn’t mean the same content over and over (and over)-it means a consistent effort to understand their needs and deliver relevant value over time. Think of…

We’ve all been “too close” to a problem. Where you’ve spent so much time poking, pulling, and examining the issue that you lose all perspective-how you got there, where you’re…

While I’ve never been on a rowing team before, I’m almost (definitely) certain that one of the keys to success will never change-everyone on the team rowing at the same…

One of our favorite misconceptions at MODintelechy is the idea that B2B marketing is supposed to be serious, boring, and adhere to unwritten rules from the stone ages. As if…

Marketing is all about capturing attention. And when it comes to capturing attention, creativity is the best way to get there. But after 20+ years of leading creative for a…

In the fast-paced world of technology, customer retention is a critical aspect of a company’s success. Sure-losing customers is inevitable, but it is equally essential to have a well-crafted win-back…

When it comes to a healthy dynamic between Sales and Customer Success teams in achieving customer revenue goals, an age-old adage comes to mind: Is it the chicken or the…

At MODintelechy, we categorize our capabilities into three buckets-strategy, technology, and transformation. Is there overlap amongst these three buckets? Yes, and by design. We like to think of it more…

We’ve come a long way since the days of broad, singular marketing campaigns, where you’d spend months tinkering on a “catch-all” concept designed to capture as much of your audience…

When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of?…

This morning, I returned to my favorite place for breakfast. I ordered my standard bacon, egg, and cheese taco (look, we love our tacos in Austin). The cashier asked if…