Forecasting the Web Development Climate
By Jessica Lowery / Technology
The Heat Wave of AI AI is the latest, most prominent and exciting new technology on the scene, and it’s already being integrated into our daily lives. AI is already starting to help us save time and find information more effectively. We’re starting to see more chatbots when we visit websites, ready with common information…
Why Auditing Your MarTech Stack is Crucial for Success
By Cal Cavness / Marketing, Technology
In today’s fast-paced digital landscape, marketing technology and operations organizations must stay ahead of the curve to remain competitive. One of the most effective ways to ensure your MarTech stack is optimized and aligned with your business goals is through a comprehensive audit. This blog post will explore the reasons why you should consider auditing…
Recap & Key Insights from TSIA World ENVISION: Embracing AI, Digital-First Strategies, and Customer-Centric Transformation
By Cal Cavness / Data + Analytics, Strategy, Technology
The TSIA World ENVISION conference was an essential gathering of tech and service leaders, diving into the latest advancements shaping the future of customer success, service delivery, and professional development. Across various sessions and workshops, the conference emphasized the critical role of AI, customer-centric transformation, and digital-first strategies in revolutionizing the technology services industry. Shaping…
Takeaways from the TSIA World INTERACT – Orlando 2024
By Cal Cavness / Data + Analytics, Strategy, Technology
AI Mantra: “AI may not replace me, but AI will definitely change the way I work.” – Thomas Lah, TSIA Another year, another TSIA World INTERACT conference in Orlando – and the atmosphere was positively charged! What truly set INTERACT apart was delving into the tangible impacts of AI on modern businesses and uncovering its…
Data, Data, Data: The Key to B2B Lifecycle Marketing
By MODintelechy / Data + Analytics, Marketing, Technology
Customers want consistency. That doesn’t mean the same content over and over (and over)—it means a consistent effort to understand their needs and deliver relevant value over time. Think of it less as a short-term transaction, and more a long-term relationship. As the digital world becomes noisier, brands that feel familiar are able to cut…
Rowing Together: How B2B Brands Can Embrace Digital Transformation
By Maria Orozova / Strategy, Technology
While I’ve never been on a rowing team before, I’m almost (definitely) certain that one of the keys to success will never change—everyone on the team rowing at the same time, in the same direction. Seems obvious, right? For the rowing team, sure. But when it comes to B2B brands embarking on their digital transformation…
Agency Group Thread: What Does a Cookieless Future Mean to You?
By MODintelechy / Leadership Roundtable, Strategy, Technology
Digital marketers have been feasting on third-party cookies for many, many years. And the cookie jar was bottomless—nourishing campaign frameworks, business models, and the entire internet ecosystem. But what happens when those cookies go away? Well, that’s what the Agency Group Thread is for. Dig in (or scroll down) for a little glimpse into their…
TSIA World ENVISION 2023: Insights, Takeaways, & Client Awards
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
Another year, another TSIA World ENVISION conference in Las Vegas —where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring revenue. The theme this year was “Silo Busting to Drive Profits & Growth”—tailored to address the four major consequences of silos, present…
Agency Group Thread: What Does Digital Transformation Mean to You?
By MODintelechy / Leadership Roundtable, Strategy, Technology
We hear a lot about “digital transformation” in our industry. Removing friction from buying experiences, implementing customer-centric technologies, embracing a more digital-first approach—but no two transformation efforts look the same. And the same goes for what digital transformation means. It’s a mindset shift, technology puzzle, and business model makeover all in one. So, with that in mind, we asked some members…
The Art of the Win-Back Email Campaign
By Cal Cavness / Customer Success, Marketing, Sales Enablement, Strategy, Technology
In the fast-paced world of technology, customer retention is a critical aspect of a company’s success. Sure—losing customers is inevitable, but it is equally essential to have a well-crafted win-back email campaign to re-engage with those who have previously utilized your products and/or services. Win-back email campaigns are a vital customer retention strategy aimed at…
Forrester B2B NA 2023 Recap: Customer-Obsessed Growth Engine + Lifecycle Revenue Marketing + Customer Value Realization
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
We attended the Forrester B2B North America Summit 2023 this month, and needed a place to organize all of the knowledge we gathered along the way. So, here we are—paying it forward with some of our favorite insights from the week. The goal of this conference was to provide guidance to B2B sales, marketing, and…
Channel Partner Enablement Through the Lens of Strategy, Technology, and Transformation
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
At MODintelechy, we categorize our capabilities into three buckets—strategy, technology, and transformation. Is there overlap amongst these three buckets? Yes, and by design. We like to think of it more as synergy, as there are very few silos within effective ecosystems. A transformation effort will impact technology, technology implementations will impact strategy, and so on…
TSIA World INTERACT 2023 Recap: Growth, Renewals, & Tiger Tails
By Cal Cavness / Marketing, Sales Enablement, Strategy, Technology
Another year, another TSIA World conference in Orlando—where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring revenue. For those lucky enough to attend, the wealth of knowledge was invaluable. For those that weren’t, you’re in luck—because I jotted down some of…
Leveraging Account Intelligence to Drive Marketing, Sales, and Customer Success Outcomes
By Cal Cavness / Data + Analytics, Marketing, Sales Enablement, Strategy, Technology
When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of? Reaching our customers. Or more specifically, the person behind the customer. As the practice of gathering and analyzing data to provide actionable insights, account intelligence…
MODintelechy Joins TSIA as a Consulting Alliance Partner
By MODintelechy / Agency Culture, Sales Enablement, Technology
MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology & Services Industry Association (TSIA) as a Consulting Alliance Partner in their Customer Growth and Renewal Practice. The Customer Growth and Renewal research practice focuses on company revenue growth and provides association members with industry-validated research…
Meta’s Solution to a Cookie-less Future
By Calen Bacy / Marketing, Technology
Wait, what’s happening to cookies? And more importantly, what are cookies? Cookies are small pieces of code that are placed in your browser when you visit a website. They usually contain at least two pieces of information – a site name and unique user ID – but they may also capture other details such as…
Common Website Design & User Experience Myths
By Josh May / Data + Analytics, Technology
The internet has completely changed the way we think about business. It’s gone from an opportunity to the norm to a consistent deficiency for companies across all industries. As technology advances and more people spend their time browsing online, so do the expectations for brands to constantly evolve—no matter the size of their organization. So…
Make Martech Matter: Change the Human Software First
By Scott Thomas / Data + Analytics, Marketing, Technology
The world is moving fast. Technology is moving even faster. And Arthur C Clarke wasn’t wrong when he famously proclaimed, “advanced technology is indistinguishable from magic.” Indeed, today’s tech is nothing short of awesome. But as large enterprise brands search for growth hacks and increased efficiency through automation, we’d like to remind you that one…
Growing Your Business With Marketing Automation
By Maria Orozova / Data + Analytics, Marketing, Technology
What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot more nuance to it than that. Our very own Scott Thomas recently addressed this topic in a webinar titled Turn Tire-Kickers Into Buyers With Marketing…
MODcast Episode 5 – The Opposite is Always True: The Future of Venture Capital with Mike Millard
By MODintelechy / Podcast, Technology
In this episode, MODintelechy Co-Founder and CEO Scott Thomas speaks with Mike Millard, Operating Partner at Ecliptic Capital, about the exciting world of Venture Capital, disruptive innovation, and his trailblazing passion project – Pitch-a-Kid.