We’ve all been “too close” to a problem. Where you’ve spent so much time poking, pulling, and examining the issue that you lose all perspective-how you got there, where you’re…

At MODintelechy, we understand the transformative power of absorbing knowledge from others. It’s one of the tenants of our offer-ensuring our clients are empowered with frameworks, strategies, and solutions beyond…

While I’ve never been on a rowing team before, I’m almost (definitely) certain that one of the keys to success will never change-everyone on the team rowing at the same…

Digital marketers have been feasting on third-party cookies for many, many years. And the cookie jar was bottomless-nourishing campaign frameworks, business models, and the entire internet ecosystem. But what happens…

One of our favorite misconceptions at MODintelechy is the idea that B2B marketing is supposed to be serious, boring, and adhere to unwritten rules from the stone ages. As if…

Marketing is all about capturing attention. And when it comes to capturing attention, creativity is the best way to get there. But after 20+ years of leading creative for a…

Another year, another TSIA World ENVISION conference in Las Vegas-where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking…

We hear a lot about “digital transformation” in our industry. Removing friction from buying experiences, implementing customer-centric technologies, embracing a more digital-first approach-but no two transformation efforts look the same. And the same goes…

In the fast-paced world of technology, customer retention is a critical aspect of a company’s success. Sure-losing customers is inevitable, but it is equally essential to have a well-crafted win-back…

When it comes to a healthy dynamic between Sales and Customer Success teams in achieving customer revenue goals, an age-old adage comes to mind: Is it the chicken or the…

We attended the Forrester B2B North America Summit 2023 this month, and needed a place to organize all of the knowledge we gathered along the way. So, here we are-paying…

At MODintelechy, we categorize our capabilities into three buckets-strategy, technology, and transformation. Is there overlap amongst these three buckets? Yes, and by design. We like to think of it more…

Another year, another TSIA World conference in Orlando-where some of the brightest minds in digital transformation gather to share their perspectives on unifying organizations, leveraging data, and unlocking annual recurring…

We’ve come a long way since the days of broad, singular marketing campaigns, where you’d spend months tinkering on a “catch-all” concept designed to capture as much of your audience…

When we hear marketing and sales jargon like “account intelligence,” our first thought is often “technology.” And sure, technology plays a major role, but what is it in service of?…

This morning, I returned to my favorite place for breakfast. I ordered my standard bacon, egg, and cheese taco (look, we love our tacos in Austin). The cashier asked if…

Every creative agency wants to work on the next eye-catching, brake-slamming billboard. Wait, let me try that again-every creative agency wants to work on the next eye-catching, thumb-stopping Instagram ad….

Have you ever looked at a revenue goal and thought wow, that’s a little aggressive. Or better yet, have you ever looked at one and thought aggressive isn’t even a…

As marketers, we know the importance of having a strong brand presence-to stand out from the competition, get recognized by customers and reinforce your mission. It’s something that we tell…

A few months ago, I surprised myself. After promoting one of our strongest employees to a senior account director position, I reflected back on her experience-she was hired over the…