The recent shelter-in-place order has caused us to move much of our daily life from the public space into our homes. Many of us at MODintelechy have little ones, if…

Evolving technology has forever changed how we communicate and the marketing industry itself. But, while the biggest “I” of internet marketing is the internet, there are six more specific factors…

Last year, as part of our broad catalog of work with Exclusive Resorts, we redeveloped a now award-winning nurture email program. Our teams designed the extensive, 26-email program from its…

01 _ 3 Benefits of Hiring a Marketing Agency The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and…

If you follow the agency or me on social media, you may have seen glimpses of flooring samples and wallpaper vignettes on your feed. Well, there’s a reason for that….

01 _ Leveraging Organic Marketing “The daily blog… it’s one of the top 5 career decisions I’ve ever made.” – Seth Godin, Entrepreneur/Influencer/Author of 17 bestselling books Content is king….

As 2020 approaches, the changing dynamics between agencies and brands has never been clearer. Brands are increasingly challenged to get more value from their agency—both from strategic consulting and actual…

Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of…

While I’ll be honest and say that hanging out with my cats is easily one of my favorite reasons to work from home once a week, there are many (arguably…

SXSW 2019 is officially over. Austin’s 10-day festival brings hundreds of thousands of people together to share ideas on creativity, innovation, and education. That, and for some really great concerts….

A website can be devastating to any online business, with far-reaching negative impacts. Beyond the costs of cleaning and recovering its data, a compromised website can cause you to lose…

There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do…

When you consider the traditional ad agency model for a minute, it’s soon clear why there has been so much industry disruption from trendy “innovation agencies” or “idea factories.” The…

I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two…

SEO and Google have had a long history together. Companies have been trying to rank in the number one position since Google released their algorithm in 1998. After years of…

We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the…

Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric…

Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business…

So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in…

If you’ve ever doodled on sticky notes or in the margins of your notebook, I want you to make your seemingly mindless doodling, do work. Sketching regularly helps you generate…