Partnering with Your Next Agency
By MODintelechy / Marketing, Technology
We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the client-agency relationship. Agencies often spend time perfecting the pitch or polishing their trophies while clients select their agency at arm’s length with extensive and meticulous…
3 Reasons to Leverage Customer Data Platforms
By Adrian Olvera / Data + Analytics, Technology
Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric on the next shiny new thing; it can be overwhelming to determine which platforms are useful and how they add value to your organization. Since…
MODintelechy: Making a Marked Impact
By Maria Orozova / Marketing, Strategy
Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business partnership, our founders, Maria Orozova and Scott Thomas, made the decision to officially integrate service offerings and blend marketing savvy, design expertise, and technical prowess…
Revving up Your Marketing Automation Platform
By Scott Barrus / Data + Analytics, Marketing, Technology
So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in Marketing Automation? Where do you start? Fret not, there are blog posts about it for a reason. Follow these simple steps to make sure your…
Sketching to Improve Your Daily Workflow
By Autumn Hutchins / Design, Marketing
If you’ve ever doodled on sticky notes or in the margins of your notebook, I want you to make your seemingly mindless doodling, do work. Sketching regularly helps you generate better ideas, communicate them more effectively, work faster, and even change the way you think. I became a visual thinker when working on illustration projects,…
Spring (or Summer) Cleaning Your Marketing Automation System
By Jenni Waggoner / Marketing, Technology
My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we both know, my Grammie’s annual ritual was equipping me with marketing automation system maintenance best practices. What can I say, the woman was ahead of…
#Mood: Mood Boards as Design Tools
By MODintelechy / Design
As designers, it can be difficult to put a particular emotion or idea into words when we think a particular shade of green or font family would do it justice. So, we make a mood board—a simple graphic tool which allows me to experiment with design elements and make my vision, reality. Simply put, mood…
Be a Warrior Not a Worrier
By Kitty Reim / Agency Culture
We may liken ourselves to the Amazons of Themyscira but we don’t have indestructible bracelets or superhero stamina. We need efficiency breaks. Here are our Top 10 picks for combatting stress throughout the day—and yes, chocolate made the list. Jump Around Find your inner child and put your hands in the air. Then wave ‘em…
Successful Hyperlocal Marketing Enabled With These 6 Strategies
By MODintelechy / Data + Analytics, Marketing, Technology
Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content but also the quality of the team collaboration to execute it. Marketing itself started as a very local experience dating back to the earliest word-of-mouth…
Top 5 Creative Resume Flops
By MODintelechy / Blog
During the work week, resumes constantly flood my inbox. I love skimming through applications and witnessing all of the great talent out there. While some candidates stand out with strong work experience, others fail to amaze with resumes wrought with common, and at times appalling, mistakes. Over the years, I have come to recognize a…
2014 Holiday Gift Guide
By MODintelechy / Blog
Still scrambling to find the perfect holiday gift ideas for your loved ones? Fear not, for MOD’s 2014 Holiday Gift Guide has everything you need to make everyone on your list holly jolly, from the tech-obsessed, to the fashion-conscious, to everyone in between. Click through the slideshow below to see what items a handful of the MOD team…
Holding it all together
By MODintelechy / Agency Culture
Backpacks are somewhat of an obsession for me. I can never seem to find that perfectly cool combo that holds all my gear yet looks streamlined and a little rugged. I’m not going to say this limited edition from Mission Workshop is perfect, but it’s definitely close. I love the utilitarian feel of the clasps…