I just completed a merger, and the good news is that it didn’t kill me. Though mergers are, on the whole, a considerable risk for both parties—especially when merging two…

SEO and Google have had a long history together. Companies have been trying to rank in the number one position since Google released their algorithm in 1998. After years of…

We all move fast and we’re all busy. In the marketing and advertising industry, we sometimes treat this as a good excuse to exhibit negative traits, especially in establishing the…

Unless you’re a marketer gifted in the art of eye-rolling, the last thing we all want is another category of marketing technology (martech). The average marketer is inundated with rhetoric…

Throughout the past decade, The MOD Studio and Intelechy Group have partnered to leverage their respective strengths and deliver creative work driven by data-informed strategy. After such a successful business…

So, your organization just bought that new, shiny marketing automation platform (MAP) and has tasked you to be its power user. What now? What if you don’t have experience in…

If you’ve ever doodled on sticky notes or in the margins of your notebook, I want you to make your seemingly mindless doodling, do work. Sketching regularly helps you generate…

My Grammie always waited to start her spring cleaning until my summer break—which was a coincidence, I’m sure. Every summer cleaning was the same: empty, categorize, evaluate. Little did we…

As designers, it can be difficult to put a particular emotion or idea into words when we think a particular shade of green or font family would do it justice….

We may liken ourselves to the Amazons of Themyscira but we don’t have indestructible bracelets or superhero stamina. We need efficiency breaks. Here are our Top 10 picks for combatting…

Hyperlocal marketing is not new, but like most buzz words, the topic circulates amongst marketers every year. Hyperlocal marketing should be centered not just on the quality of the content…

During the work week, resumes constantly flood my inbox. I love skimming through applications and witnessing all of the great talent out there. While some candidates stand out with strong…