Superbowl Commercial MVPs
By MODintelechy / Marketing
It’s time for the 2011 Superbowl Spot Superlatives! We’ve awarded ads we enjoyed with titles we feel represent their unique-ness… The Least Nerdy Reference to Star Wars EVER Award: VW for “Young Darth” Best “We’ve Been There” Moment Award: Bridgestone for “Reply All” Favorite Mash-up of 2011…[until Glee’s Thriller/Heads will Roll came on] Award: NFL…
Top 5 Marketing Resolutions
By MODintelechy / Marketing
New year, new you. Every January this mantra takes over with full force. You make resolutions for yourself like more gym time, & eating better but have you ever considered making them for your business? 2011 can be the year to start. Prevent the slow decay of your will power with our clear, achievable marketing…
A creative SEO approach
By MODintelechy / Marketing
After enormous growth in 2010, social media platforms have earned their place as a beneficial addition to the marketing mix. But with all the emphasis on Facebook, Twitter and LinkedIn as the social leaders, there’s one vehicle companies seem to be overlooking: The Blog. Blogging offers the ability to build an international network that follows…
Flashes of Ads
By MODintelechy / Marketing
Feeling a little squinty after looking at that bright sunlight? If you closed your eyes after staring at it, it’d make quite an impression, leaving you with a momentary replica of the light behind your lids. That’s exactly the trick BMW used in a recent advert to flash the logo in viewer’s eyes, but in…
Branding: Laying the foundation
By MODintelechy / Marketing
Anyone in advertising will tell you that a strong brand image is far more important than a strong product. (hopefully you have both, but there’s unfortunately often more emphasis placed on the brand’s image than the product’s) That’s why developing and building a brand is such an arduous task sometimes. And building that brand equity…
Effective Event Marketing
By MODintelechy / Marketing
When thinking about “what comes next” in a company’s marketing mix, one of the most overlooked marketing initiatives is an event. It’s true. Many tend to disregard an event’s ability to be an appropriate tool for engaging their target market. That’s why we want to encourage you to take a second look and supplement your…
What All Brands Crave
By MODintelechy / Marketing
It’s that elusive “Buzz” It’s a disease of groupthink filtering down from the big wigs of corporate America to your neighbor who just started his own business out of his basement, Like word vomit these “brilliant” ideas keep spilling out of us…”Let’s use social media! We need to create hype! I know, we’ll start a…
The Key to Happy Clients
By MODintelechy / Marketing
Relationships Alright, all you commitment-phobics out there calm down, we’re not about to have a DTR with you. What we are going to do is stress the importance of building relationships with clients and prospects alike. Let’s break it down… Why It’s Important to Foster Good Client Relationships 1. Studies show that negative experiences are…