SORT BLOGS
Common Website Design & User Experience Myths
The internet has completely changed the way we think about business. It’s gone from an opportunity to the norm to a consistent deficiency for companies across all industries. As technology…
Meet our Creative Director: From Inspiration to Go-To Karaoke Songs
With two decades of creative experience under her belt, there’s not an industry our Creative Director, Joanna Brown, hasn’t impacted — nor a brief she hasn’t brought to life. Cutting…
Make Martech Matter: Change the Human Software First
The world is moving fast. Technology is moving even faster. And Arthur C Clarke wasn’t wrong when he famously proclaimed, “advanced technology is indistinguishable from magic.” Indeed, today’s tech is…
Growing Your Business With Marketing Automation
What is the KEY to marketing automation? This is a question we get a lot… and while we’d love nothing more than to have THE answer, there is a lot…
MODcast Episode 5 – The Opposite is Always True: The Future of Venture Capital with Mike Millard
In this episode, MODintelechy Co-Founder and CEO Scott Thomas speaks with Mike Millard, Operating Partner at Ecliptic Capital, about the exciting world of Venture Capital, disruptive innovation, and his trailblazing passion project – Pitch-a-Kid.
Mastering Empathy, Inclusiveness, and Cultural Cognizance: Take-Aways from SXSW 2021
As a creative, visionary, and bibliophile, this year’s South by Southwest Festival represented a curated stream-of-consciousness I could happily sink my teeth into. Although the in-person, multi-dimensional relationships that can…
Recalibrating for 2021: Marketing Goals to Make an Impact
As a marketer, you know that without carefully crafted, quantifiable goals to meet the unique needs of your organization, you could waste time—and budget. Trying to rationalize your spending without…
Why Your Channel Program Needs PRM (Partner Relationship Management)
01 _ What is Partner Relationship Management (PRM)? When seeking new and innovative opportunities for gaining traction in the marketplace, companies often establish channel partner programs. To create, manage, and…
The Hidden Power of Creative
As a creative, I’m happy to say that, what was once an afterthought, is now considered critical for in-market success—design. Growth of online and mobile tools have enabled the consumer…
MODcast Episode 4 – Selling the Vision: Achieving Internal Alignment for Embracing MarTech with Maxine Eiland
MODintelechy Co-founder and CEO, Scott Thomas, spoke with Maxine Eiland, Sr. Director Digital Marketing and Web at SailPoint Technologies, on her insights on MarTech buy-in and the importance of data-informed…
How to Reap the Benefits of Partnership Marketing
Every brand knows the feeling. At some point, you realize you’ve only been buying a widget or a content series, and what you actually want is a partner. You want…
MODcast Episode 3 – Crafting a Narrative with Martech with Annalisa Church
Welcome to the third episode of MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to…
How to Respond to a 1-Star Review on Google
Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read…
Leading with Empathy: Tips for Unifying Teams and Nurturing Leads
As my seven overstuffed bookshelves and Kindle’s nearly full storage can attest, I think there’s always more to unpack, digest, and discover. Having a learning mindset not only makes the…
MODcast Episode 2 – Finding the Werewolf: Data-Driven Storytelling with Lindsay Lyons
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and…
Avoiding the Cheesecake Factory Dilemma: How to Practice Lean Digital Marketing
In my 22 years of marketing experience, I’ve worked in Fortune 500 companies, early-stage startups, rapid-growth businesses, and even a few non-profits—and there has always been one constant—the problem of…
What to Outsource and Working Remote Whatever the Circumstance
Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations…
WFH: Lessons Learned and Tips to Take Forward
We’re now about two months into the ‘Rapid Remote’ WFH movement, and while some of us may be living our best lives, others may be feeling one step away from…
MODcast Episode 1 – Brian Peters on What to Outsource and Working Remote Whatever the Circumstance
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and…
Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback
As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not…




















