How to Respond to a 1-Star Review on Google
By Josh May / Data + Analytics, Marketing, Technology
Online reviews are essential for building a successful brand. If you look at the numbers: 88% of consumers trust online reviews as much as personal recommendations 90% of consumers read reviews before visiting a business Product page visitors who read online reviews converted at a 58% higher rate That’s massive. Digital trust has tangible value….
Leading with Empathy: Tips for Unifying Teams and Nurturing Leads
By Jenni Waggoner / Data + Analytics, Marketing, Strategy, Technology
As my seven overstuffed bookshelves and Kindle’s nearly full storage can attest, I think there’s always more to unpack, digest, and discover. Having a learning mindset not only makes the world a more exciting place to be but is essential for professional growth and success. For a self-professed lifelong learner, attending the SiriusDecisions Summit was…
MODcast Episode 2 – Finding the Werewolf: Data-Driven Storytelling with Lindsay Lyons
By Scott Thomas / Marketing, Podcast, Technology
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Today, we hear from our client and friend, Lindsay Lyons, VP of Corporate Marketing at Epicor Software, on…
Avoiding the Cheesecake Factory Dilemma: How to Practice Lean Digital Marketing
By Jason Smith / Data + Analytics, Marketing, Technology
In my 22 years of marketing experience, I’ve worked in Fortune 500 companies, early-stage startups, rapid-growth businesses, and even a few non-profits—and there has always been one constant—the problem of having too many choices. Choices for what to talk about in a job interview. Choices for what health insurance plan to select on your first…
What to Outsource and Working Remote Whatever the Circumstance
By Scott Thomas / Agency Culture, Data + Analytics, Marketing, Technology
Before the global health crisis took mass effect, I sat down with Brian Peters, Founder and CEO of Bucket List Events for the first episode in our MODcast series, conversations with industry innovators. Brian graduated with a degree in electrical engineering from the University of Texas at Austin, but quickly pivoted to an entrepreneurial career…
WFH: Lessons Learned and Tips to Take Forward
By Adrian Olvera / Agency Culture, Strategy
We’re now about two months into the ‘Rapid Remote’ WFH movement, and while some of us may be living our best lives, others may be feeling one step away from becoming Michael Douglas in Falling Down. While I’m hoping we’re closer to the fourth quarter than half-time, I’m calling this our WFH Mid-Point Check-In just…
MODcast Episode 1 – Brian Peters on What to Outsource and Working Remote Whatever the Circumstance
By Scott Thomas / Podcast, Strategy
Welcome to MODcast, from data-driven marketing agency MODintelechy. On this podcast, we sit down with thought-leaders and innovators across industries to learn how they got to where they are and what marketing strategies helped them along the way. Brian Peters, CEO of Bucket List Events, talks protecting the spirit of momentous occasions and the marketing decisions…
Leaning Into Digital: How to Prepare Your Business for Post-COVID-19 & Your Comeback
By Maria Orozova / Agency Culture, Marketing, Strategy
As social distancing quickly becomes the new normal, many businesses have had to figure out how to transition fully into the digital space in a matter of days (if not hours). Consumers are now working from home, with their free time translating into even more screen time. Having a digital presence is no longer a…
Five Tips for Working Parents, Working from Home
By MODintelechy / Agency Culture
The recent shelter-in-place order has caused us to move much of our daily life from the public space into our homes. Many of us at MODintelechy have little ones, if that’s your family too, there’s been the added challenge of transitioning to home-school in a matter of days. So, we’ve put together some tips to…
The Six “I”s of Internet Marketing
By Josh May / Data + Analytics, Marketing, Technology
Evolving technology has forever changed how we communicate and the marketing industry itself. But, while the biggest “I” of internet marketing is the internet, there are six more specific factors of success in digital marketing: Industry Reconstruction Interactivity Intelligence Individualism Independence of Location Integration Before we get into specifics, let’s clarify that the six “I”s…
Award-Winning Partnership: MODintelechy-Exclusive Resorts HSMAI Award
By Maria Orozova / Agency Culture
Last year, as part of our broad catalog of work with Exclusive Resorts, we redeveloped a now award-winning nurture email program. Our teams designed the extensive, 26-email program from its strategic outline to its creative execution, and we couldn’t be more proud of the outcome. This led us to attend the HSMAI Adrian Awards Gala…
3 Benefits of Hiring a Marketing Agency and Where to Start
By Josh May / Agency Culture, Data + Analytics, Design, Marketing, Strategy
3 Benefits of Hiring a Marketing Agency The flexibility of hiring for marketing expertise makes me think of LEGO creations. You can follow the instructions or mix and match sets and make something unique, just as you can hire internally, outsource to freelancers, or establish an agency relationship to build your business. Whichever strategy…
Making Moves, Making History: Our Next Agency Office
By Maria Orozova / Agency Culture
If you follow the agency or me on social media, you may have seen glimpses of flooring samples and wallpaper vignettes on your feed. Well, there’s a reason for that. It’s the design touches we’ll be incorporating into our new office. Yes, you read that right—WE’RE MOVING! Thanks to our continued client partnerships, we’ve grown…
How Effective is Content and SEO?
By Josh May / Data + Analytics, Marketing, Technology
Leveraging Organic Marketing “The daily blog… it’s one of the top 5 career decisions I’ve ever made.” – Seth Godin, Entrepreneur/Influencer/Author of 17 bestselling books Content is king. The old turn of marketing phrase still holds true. If you look at any company that has a strong online presence, you can be sure they’re investing…
Why Data Culture Matters: The Role of Agency Partnerships in Powering Your Data
By Adrian Olvera / Data + Analytics, Marketing, Technology
As 2020 approaches, the changing dynamics between agencies and brands has never been clearer. Brands are increasingly challenged to get more value from their agency—both from strategic consulting and actual branding execution—meaning the agencies positioned to succeed are multi-faceted able to deliver creative marketing services and data-driven solutions. The most effective partnerships are born from…
Consumer Experience IS Your Brand: Tips for Improving Communication and Closing Leads
By Maria Orozova / Data + Analytics, Marketing, Technology
Our entire business is built on communication—beginning with prospective clients. How you answer the phone, respond to an email, or carry yourself in a meeting is all a reflection of your company. So, when I was planning my son’s birthday recently and reaching out to businesses for everything from party favors to balloons, I was…
WFH: Setting Yourself Up for Success
By Stefanie Rubenfield / Agency Culture
While I’ll be honest and say that hanging out with my cats is easily one of my favorite reasons to work from home once a week, there are many (arguably more important) that make it the best decision for my productivity. Some companies believe that working outside the office creates too much opportunity for distraction…
SXSW History and 2019 Recap
By Josh May / Marketing, Technology
SXSW x Austin, TX SXSW 2019 is officially over. Austin’s 10-day festival brings hundreds of thousands of people together to share ideas on creativity, innovation, and education. That, and for some really great concerts. Though we don’t yet know this year’s numbers, SXSW 2018 featured 4,967 speakers, 2,057 music acts, and 139 films and created…
WordPress Security Checklist: How to Keep from Being Hacked
By Brian Purkiss / Strategy, Technology
A website can be devastating to any online business, with far-reaching negative impacts. Beyond the costs of cleaning and recovering its data, a compromised website can cause you to lose both valuable customer data and customer loyalty. Lost business during website repairs alone adds up, averaging more than $15 million a year. It’s critical to take…
5 Tips to Prepare Yourself to Be a Successful Entrepreneur
By Maria Orozova / Agency Culture, Marketing
There are business tips for success and on how best to market your business tip lists all over the internet. Be it five ‘powerful’, ‘low-cost’ or ‘fun’ ways to do so, regardless of this saturation of advice, many business owners struggle to make themselves heard. Often, it’s because they’re not mentally prepared for success and,…